Myth 5: Subliminal Messages Can Persuade People to Purchase Products Flashcards
1
Q
What is subliminal?
A
The sensory threshold that you can’t detect a stimulus consciously
2
Q
What are 3 different thresholds in perception?
A
- Sensory threshold (detectable)
- Simple detection threshold (it’s a word)
- Recognition threshold (I know the word)
3
Q
What is the evidence of subliminal priming?
A
Under controlled conditions, psychologists can demonstrate short and modest subliminal priming effects
4
Q
How is subliminal priming misused by popular psychologists?
A
Effects are overestimated. They claim they make their way into your unconscious
There is no evidence for this
5
Q
How are reported positive experiences of subliminal priming effects explained?
A
Illusory placebo effect: people didn’t improve, but they thought they had
