Chapter 3: Perceiving individuals Flashcards
What is a mental representation?
Knowledge that an individual has stored in memory about objects, situations, people and social groups
Why do we form impressions of individuals?
Impressions guide actions to meet our needs for rewards and connectedness to others
Which 5 (visible) cues guide our impressions?
- Nonverbal communication
- Physical appearance
- Environment
- Behavior
- Familiarity
Which characteristic is the most important in Walster’s research on satisfaction in dates?
Physical attractiveness
Which effects does high physical attractiveness have on impressions? Name 3 effects
- Teachers: pretty children are more intelligent
- Dating success
- People imitate pretty people more
What is the difference in benefits of being attractive in the job market between men and women?
Attractive women have more benefits when applying for feminine jobs and have less chance at a masculine job
For attractive men there is no difference
Why are people so bad at detecting deception? What should they do?
They look at the wrong cues, namely non-verbal cues in facial expression
The right cues are tone of voice and quivering that help us detect deception across cultures
How does familiarity influence our impressions?
If we know we are more familiar, we’re more likely to befriend people –> mere exposure effect
What is the mere exposure effect? What evidence is there?
Exposure to a stimulus without external reward, which creates familiarity with the stimulus and makes people feel more positive about it
E.g. when we encounter some people frequently in our everyday lives and we don’t interact with them.
Evidence: People who saw others more often (when no interaction) rated these people as more positive
Why is the lie detector test controversial? And what is an alternative that is being developed?
It isn’t very accurate and leads to many false convictions
Alternative: MRI based lie detector
Give an example of research on environmental factors that form first impressions. What were the results?
Gosling: looking around college dorm rooms and rating the first impressions of that person. This matched the way the occupants rated themselves
So you can describe someone’s personality pretty accurately based on what their room/office looks like
What is salience? Give an example
Ability of a cue to attract attention. Attributes that stand out in one situation may be normal in another. Salient attributes grab our attention and provide basis for first impressions
E.g. a tall person in a cafetaria is more salient than a tall person surrounded by people of equal height in a basketball team
What are automatic processes and when is it important in a social context?
Spontaneous effortless processes without intention and awareness
Important for first impressions
What is the ‘what beautiful is good’ heuristic?
We attribute more positive qualities to attractive people
What is heuristic?
Simple, efficient rules –> mental shortcuts
Which 2 characteristics do we use regarding salience?
- Figure-ground contrast
- Variation in context and appearance
What is the role of associations in interpretations? Give an example
If there is a strong link between 2 mental representations, conclusions are made quickly. If a concept is activated, all associated concepts are activated as well
If you think someone was stealing, you think he’s dishonest, because stealing is dishonest
What is the role of accessibility in interpretation?
Accessibility = ease and speed with which information comes to mind and is used
More accessible knowledge comes to mind more easily and guides our interpretation of cues
How does accessibility impact the impression we get of someone? Name 7 ways
- Parallel activation: if knowledge is activated whilst making an impression, this knowledge is more accessible and influences the impression
- Recent activation/priming: activation of mental representations before the event stays more accessible for a while.
- Frequent activation: if a thought is used more often, they are more accessible
- Context: event that happened in surrounding
- Expectation: someone tells you something about someone
- Motive: motive of interpreter reflected on another person
- Mood of interpreter at the time of forming the impression
What is subliminal priming?
Presentation of stimuli in a way that perceivers aren’t consciously aware of them (flash image on a computer). This makes mental representations more accessible and affects later interpretations
What is correspondent inference? Give an example
Characterizing someone as having a personality trait that corresponds to his/her observed behavior
Thinking deceitful behavior implies untrustworthiness
According to Jones & Davis, when is a correspondent inference justified? Name 3 conditions
- Individual freely chooses to perform behavior (child isn’t forced, but wants to write a thank you letter for birthday presents)
- Behavior has unique effects that other behaviors don’t (e.g. choosing for florida instead of alaska with only difference being the warmth)
- Behavior is unexpected rather than expected/typical