Multinational Flashcards
1
Q
Advantages-Multinational
A
- Wider Target Market
- Ability to take advantage of cheaper labour and utilities abroad
- Can spread risk between operations in different countries
- Gain reputation as a potential market leader
2
Q
Disadvantages-Multinational
A
- Loss of focus of key markets
- Cultural and language differences between different countries
- Uncertainty over profit because of exchange rates
