Branding Flashcards
1
Q
What is branding?
A
Creating a unique identity for your products which customers see as different from other products
2
Q
What can make a brand stronger than its competitors?
A
Colour, product shape/size, slogan, packaging, theme tune, celebrity endorsement, taste, smell, price.
3
Q
What is brand Stretching?
A
Brand Stretching is where the brand is used for a diverse range of products, not necessarily connected.
