Aims, Objectives Flashcards
1
Q
What is a business objective?
A
A goal which a business want to achieve working towards a goal
2
Q
What is an aim?
A
An ultimate goal at the end of a certain period of time
3
Q
Examples of objectives
A
- Survive
- Maximise profit
- Increase market share
4
Q
What is the purpose of objectives?
A
- Setting targets that the business can work towards
- These provide a clear focus for the business
- Informs decision making
- Allows a business to measure its performance
