Module 42-43 (Conformity and Obedience) Flashcards
Conformity
-Adjusting behavior or thinking toward a group standard
-More likely when:
Group is 3 or more people, everyone else agrees, admire group members, have not made prior commitment, behavior is observable, feel insecure
Types of conformity
normative social influence, informational social influence
Normative social influence
to be liked or accepted
Informational social influence
when we assume the behavior of the group provides accurate helpful info
Effects of conformity
-Conformity can be good, bad, neutral
-Good: charitable giving
-Bad: bullying
-Neutral: online reviews
Obedience
type of social influence that involves following the orders of an authority figure
Milgram’s obedience study
-Authority figure instructed volunteer (“teacher”) to administer electric shocks to actor (“learner”)
-Aimed to quantify level of shock participants were willing to administer when instructed by authority figure
-65% of participants in experiment continued to obey the experimenter until the end (even under stress and knowledge of harm on learner)
Obedience is more likely when:
Person giving orders is nearby and seen as a legitimate authority, the victim is at a physical and/or psychological distance, no role models for defiance
Ethical concerns about Milgram’s experiment
Coercion, deception/debriefing, varied conditions produced varied results, difficulties with replication
Prejudice
-an unjustifiable and usually negative attitude toward a group and its members
-Typically involves stereotyped beliefs, negative feelings, and predisposition toward discrimination
Explicit prejudice
a conscious and intentional attitude or belief about a group or person that can lead to negative behavior
Implicit prejudice
negative attitude against group or people that one is not consciously aware of
Example of implicit prejudice
-IAT categorization task
-Two groups, one with female/career and other with male/family
-Put word “salary” on left or right
Stereotype
a generalized belief about a group of people
Discrimination
unjustifiable negative behaviors toward a group and its members