Module 42-43 (Conformity and Obedience) Flashcards
Conformity
-Adjusting behavior or thinking toward a group standard
-More likely when:
Group is 3 or more people, everyone else agrees, admire group members, have not made prior commitment, behavior is observable, feel insecure
Types of conformity
normative social influence, informational social influence
Normative social influence
to be liked or accepted
Informational social influence
when we assume the behavior of the group provides accurate helpful info
Effects of conformity
-Conformity can be good, bad, neutral
-Good: charitable giving
-Bad: bullying
-Neutral: online reviews
Obedience
type of social influence that involves following the orders of an authority figure
Milgram’s obedience study
-Authority figure instructed volunteer (“teacher”) to administer electric shocks to actor (“learner”)
-Aimed to quantify level of shock participants were willing to administer when instructed by authority figure
-65% of participants in experiment continued to obey the experimenter until the end (even under stress and knowledge of harm on learner)
Obedience is more likely when:
Person giving orders is nearby and seen as a legitimate authority, the victim is at a physical and/or psychological distance, no role models for defiance
Ethical concerns about Milgram’s experiment
Coercion, deception/debriefing, varied conditions produced varied results, difficulties with replication
Prejudice
-an unjustifiable and usually negative attitude toward a group and its members
-Typically involves stereotyped beliefs, negative feelings, and predisposition toward discrimination
Explicit prejudice
a conscious and intentional attitude or belief about a group or person that can lead to negative behavior
Implicit prejudice
negative attitude against group or people that one is not consciously aware of
Example of implicit prejudice
-IAT categorization task
-Two groups, one with female/career and other with male/family
-Put word “salary” on left or right
Stereotype
a generalized belief about a group of people
Discrimination
unjustifiable negative behaviors toward a group and its members
Causes of prejudice and discrimination
-Ingroup bias, just-world phenomenon, scapegoat theory, cognitive shortcuts
-These psychological processes do not happen in a vacuum, but rather are in the context of history, policy, society, and culture
Ingroup bias
favoring those who are part of one’s own ingroup rather than those who are not
Just-world phenomenon
-a psychological concept that describes the idea that the world is fair and just, and that people get what they deserve
-assumptions that noble actions will eventually be rewarded and evil actions will eventually be punished
-look for ways to explain or rationalize away injustice, often blaming the person in a situation who is actually the victim (they deserve it)
Scapegoat theory
-an individual, rather than accepting guilt for some failure, transfers the responsibility for failure to some vulnerable group
-used to justify prejudice and discrimination against groups, such as people of different races, religions, or sexual orientations
-ex.) group may blame an individual for their team’s loss
Cognitive shortcuts
-automatic thought patterns that people use to make decision-making more efficient
-Can lead to stereotypic and discriminatory behavior
Altruism
-the principle and practice of concern for the well-being and/or happiness of other humans/animals largely independent of that person’s opinion of or reaction to oneself
-Involves behaviors aimed at increasing someone else’s welfare, without direct benefits to oneself
-Helping others achieve their goals (by acting for them)
-Sharing valuable goods such as food with others
-Informing others of things they want/need to know
Warneken and Tomasello experiment
-compared altruism in children vs in chimpanzees
-Humans tend to show a more complex and nuanced form of altruism than chimpanzees, such as sharing resources and info, which is less prevalent in chimps
Helping norms
reciprocity norm and social-responsibility norm
Reciprocity norm
a social rule that dictates that people should return favors and acts of kindness
Social-responsibility norm
societal expectation that people should act in ways that benefit the community, even when there is no direct personal gain