Module 27 (Judging) Flashcards
Cognition
mental activities associated with thinking, knowing, remembering, and communicating info
Metacognition
-“our thinking about thinking”
-Do you know what you know (and what you don’t know?) are you self aware about mental strategies you use?
Dual process view of reason
-Heuristic mode: unconscious, automatic, rapid
-Analytic mode: conscious, controlled, slow
Heuristics
“cognitive shortcuts”, fast/automatic choices brain makes, natural but consequential, (speedier but more error prone than algorithms)
Availability heuristics
estimating likelihood of an event by ease of which you can think of examples
Ex. are there more dogs or pigs on leashes in St. Louis?
Representation heuristic
judging likelihood of some instance by extent to which it matches a prototype (or stereotype) stored in memory; judging something by how “representative” it is of a given category
Ex. steve is shy/withdrawn w/ little interest in people. Is steve librarian, teacher, or lawyer?
Framing
info and choices can almost always be presented in more than one way
How choices are presented (“framed”) can sway judgments and decisions
Loss aversion
-we anticipate and feel loss more acutely than gains
-“Surgery has 20% mortality rate” vs “surgery has 80% survival rate”
Nudge
framing choices in way that encourages people to make beneficial decisions
Anchoring and adjusting
under conditions of uncertainty (about the price or value of something) we may default to anchor as a benchmark or initial estimate. If we feel the anchor isn’t accurate as an estimate, we will adjust our estimates in the direction we think appropriate (higher or lower)
Anchoring/Adjusting example (squash)
-Butternut squash experiment
-Survey 1: do you think butternut squash has more or less than 40 calories?
-How many calories do you think a typical squash actually has? (avg answer was 123.5 cals)
-Survey 2: do you think that butternut squash has more or less than 200 calories?
-How many calories do you think a typical squash actually has? (avg answer was 272.4 cals)
Confirmation bias
-the tendency to seek out (and prefer) info that supports our preexisting beliefs, and to ignore (or distort) contradictory evidence
-A mental shortcut (similar to heuristics) for both gathering and interpreting info
-Confirmation bias makes gathering and interpreting info more efficient by narrowing attention and limiting scope of our thought
Problem-solving strategies
algorithms, heuristics, insight
Algorithms
-methodical rules or procedures (a formula) that typically guarantees a solution or resolution to a problem
-ex. cooking: follow a recipe
Insight
a sudden realization of a problem’s solution (a-ha or eureka moments)