MOD 5 ANND 6 - CIVIL AV -MIDTERMS

Question 1

It refers to carrying capacity of an aircraft (excluding fuel). It is measured in terms of weight.

Answer 1

Payload

Question 2

these are the weights that produces income to the airline such as the passengers and cargoes.

Answer 2

Payload

Question 3

It refers to a distance that the aircraft can travel from a given loads

Answer 3

Range

Question 4

maximum 3 hours of flight (ex. Manila to Cebu)

Answer 4

Short haul flights

Question 5

ranges from 3 to 6 hours of flight (ex. Manila to Narita)

Answer 5

Medium haul flights

Question 6

6 hours beyond flights (ex. Manila to Vancouver)

Answer 6

Long haul flights

Question 7

In determining the aircraft gross weight, they will get the following:

Answer 7

• Total structural weight of the aircraft
• Payload
• Fuel

Question 8

This reserved fuel is to cover for any contingency that may arise that would prevent the immediate take-off and landing.

Answer 8

Contingency Fuel

Question 9

In each airline, they must have an ___ in where their aircraft might be diverted in case of emergency at the airport of destination.

Answer 9

alternate airport

Question 10

Philippines alternate airport

Answer 10

Clark Intl Airport or Subic Intl Airport

Question 11

a spare engine of the aircraft that can be found at the tail below the rudder.

Answer 11

APU or Auxiliary Power Unit

Question 12

It is used as the secondary engine of the aircraft during its ground time for the aircraft can still continuously use its electrical power such as the air condition and lights if the GPU is not available.

Answer 12

APU or Auxiliary Power Unit

Question 13

If there’s a rising jet fuel pricing, the airlines will request a ___ that will impose to the consumers as the pricing of tickets will also rise.

Answer 13

fuel surcharge

Question 14

the ___ who approves the fuel surcharge by the airline since it is the authority who monitor the economic aspect of air transportation.

Answer 14

Civil Aeronautics Board (CAB)

Question 15

Through investigations of some airlines, the reason for overburn of fuel is the ___

Answer 15

excessive hand-carried baggage of the passengers.

Question 16

The four Ps of marketing are the key factors that are involved in the marketing of a service by the airline. These four Ps are constrained by internal and external factors in the overall airline business and they interact significantly with one another. What are the 4 Ps of marketing stands for?

Answer 16

product, price, pipeline, and promotion.

Question 17

An airline has 3 levels of product it includes ___

Answer 17

1. Core product
2. Tangible product
3. Augmented product

Question 18

it is the centerpiece of an airline’s existence. Without this product, the airline will not exist anymore.

Answer 18

core product

Question 19

What is the airline’s core product?

Answer 19

air transportation

Question 20

this product will make the core product much more appealing to the market. For example, the different classification of seats offered by the airline such as First class, Premium economy, Economy class.

Answer 20

Tangible product

Question 21

These products is meant to improve the airline’s efficiency in servicing their customers. For example: customer service, e-ticket, online booking, online check-in, website, etc.

Answer 21

Augmented product

Question 22

is a service or goods that the company can offer to a market that might satisfy a want or a need

Answer 22

product

Question 23

The ___ sometimes refers to a Place in some marketing mix. These would be the “distribution channel” for the product or service offered by the airline.

Answer 23

Pipeline

Question 24

There are 4 basic forms of promotion used by the airline:

Answer 24

• Advertising
• Sales Promotion
• Publicity
• Personal selling

Question 25

these are any paid form of non-personal presentation and promotion of ideas of services by the airline

Answer 25

Advertising

Question 26

this type of promotion activities that attempt to provide added value or incentives to their passengers or clients.

Answer 26

Sales Promotion

Question 27

this involves placing newsworthy information about the airline. It typically involves social influencers or artist to gain attention from the public. The principal function of this is to build an image

Answer 27

Publicity

Question 28

this is where airline use people (sales agent) to sell the product to their target market. These sellers promote the product through their attitude, appearance and specialist product knowledge.

Answer 28

Personal selling