MOD 5 ANND 6 - CIVIL AV -MIDTERMS Flashcards
It refers to carrying capacity of an aircraft (excluding fuel). It is measured in terms of weight.
Payload
these are the weights that produces income to the airline such as the passengers and cargoes.
Payload
It refers to a distance that the aircraft can travel from a given loads
Range
maximum 3 hours of flight (ex. Manila to Cebu)
Short haul flights
ranges from 3 to 6 hours of flight (ex. Manila to Narita)
Medium haul flights
6 hours beyond flights (ex. Manila to Vancouver)
Long haul flights
In determining the aircraft gross weight, they will get the following:
- Total structural weight of the aircraft
- Payload
- Fuel
This reserved fuel is to cover for any contingency that may arise that would prevent the immediate take-off and landing.
Contingency Fuel
In each airline, they must have an ___ in where their aircraft might be diverted in case of emergency at the airport of destination.
alternate airport
Philippines alternate airport
Clark Intl Airport or Subic Intl Airport
a spare engine of the aircraft that can be found at the tail below the rudder.
APU or Auxiliary Power Unit
It is used as the secondary engine of the aircraft during its ground time for the aircraft can still continuously use its electrical power such as the air condition and lights if the GPU is not available.
APU or Auxiliary Power Unit
If there’s a rising jet fuel pricing, the airlines will request a ___ that will impose to the consumers as the pricing of tickets will also rise.
fuel surcharge
the ___ who approves the fuel surcharge by the airline since it is the authority who monitor the economic aspect of air transportation.
Civil Aeronautics Board (CAB)
Through investigations of some airlines, the reason for overburn of fuel is the ___
excessive hand-carried baggage of the passengers.
The four Ps of marketing are the key factors that are involved in the marketing of a service by the airline. These four Ps are constrained by internal and external factors in the overall airline business and they interact significantly with one another. What are the 4 Ps of marketing stands for?
product, price, pipeline, and promotion.
An airline has 3 levels of product it includes ___
- Core product
- Tangible product
- Augmented product
it is the centerpiece of an airline’s existence. Without this product, the airline will not exist anymore.
core product
What is the airline’s core product?
air transportation
this product will make the core product much more appealing to the market. For example, the different classification of seats offered by the airline such as First class, Premium economy, Economy class.
Tangible product
These products is meant to improve the airline’s efficiency in servicing their customers. For example: customer service, e-ticket, online booking, online check-in, website, etc.
Augmented product
is a service or goods that the company can offer to a market that might satisfy a want or a need
product
The ___ sometimes refers to a Place in some marketing mix. These would be the “distribution channel” for the product or service offered by the airline.
Pipeline
There are 4 basic forms of promotion used by the airline:
- Advertising
- Sales Promotion
- Publicity
- Personal selling
these are any paid form of non-personal presentation and promotion of ideas of services by the airline
Advertising
this type of promotion activities that attempt to provide added value or incentives to their passengers or clients.
Sales Promotion
this involves placing newsworthy information about the airline. It typically involves social influencers or artist to gain attention from the public. The principal function of this is to build an image
Publicity
this is where airline use people (sales agent) to sell the product to their target market. These sellers promote the product through their attitude, appearance and specialist product knowledge.
Personal selling
