MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW Flashcards
MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW
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Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.
Your plan should be no more than 3,500 words. Be sure to include the following for both of your markets:
- Executive summary
- Situational analysis
- Market growth potential and competitive analysis
- Segmentation, target market, and positioning
- Pricing and distribution strategies
- Marketing communication plan
- Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
- Intended marketing objectives for Y1, Y2, and Y3
- Implementation milestones
- Evaluation and control metrics and methodology to measure performance
- Contingency planning
Provide specific information based on research in your paper. Avoid generalities. Avoid instructions on how to perform the analysis.
Focus on actually performing the critical analysis for each of your two countries.
Format your plan consistent with APA guidelines.
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