MKT 571 Week 3 DQ 2 NEW

Question 1

MKT 571 Week 3 DQ 2 NEW

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Marketing Something New

Explain whether you would test market the following newly developed products prior to a full-market launch:

· Blueberry flavored milk

· Eyeglasses with mapping technology

What are the benefits and risks of performing test marketing to product developers or product managers?

Answer 1

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