MKT 571 Week 5 Quiz NEW - 100% Correct Flashcards
MKT 571 Week 5 Quiz NEW
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1. ) What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?
Press relations
Product publicity
Corporate communications
Counseling
2.) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel’s actions are an example of
customer lifetime value
customer value analysis
a customer touch point
customer perceived value
3.) Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of
a bypass attack
a frontal attack
an encirclement attack
guerilla warfare
4.) An insider trading crisis for an organization is what type of public relations crisis?
Intentional event
Unintentional event
Act of nature
Act of upheaval
5.) Which of the following circumstances are best suited for the use of personal selling?
When there is minimal risk involved in buying or using the products
When the market has fewer and larger sellers
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