MKT 571 Complete Week 4 NEW Flashcards
MKT 571 Complete Week 4 NEW
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MKT 571 Week 4 DQ 1 NEW
Watch the Dunkin Donuts Video in MyMarketingLab®.
Complete the corresponding video guide.
MKT 571 Week 4 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 4 DQ 3 NEW
Southwest Airlines Pricing Strategies
Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
MKT 571 Week 4 DQ 4 NEW
Starting a Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
MKT 571 Week 4 DQ 5 NEW
Willing to Pay
What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:
- Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
- How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
- Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
- Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your plan consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 4 Quiz NEW - 100% Correct
1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system
2.) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming
3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy
4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Barter
Offset
Free trade
Compensation deal
5.) What takes place when dealers purchase some or all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing
6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy
7.) What type of distribution places the goods or services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution
8.) When the number of intermediaries are severely limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution
9.) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
break-even current profit
negative current profit
maximum current profit
lowest current profit
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