MKT 571 Week 6 DQ 2 NEW Flashcards
MKT 571 Week 6 DQ 2 NEW
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Would you buy that?
Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?
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