MKT 571 Week 5 Learning Team Deliverable State Branding NEW Flashcards
MKT 571 Week 5 Learning Team Deliverable State Branding NEW
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Branding is not just for products and services–states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida–the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
Come up with a new brand identity proposal for one of your states. Present your idea and explain the meaning you are trying to convey.
Justify your brand identity.
Team discussion question responses should be a minimum of 500 words in one submitted paper.
I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
All team members need to submit the peer evaluation form found under the student materials for your team paper learning team evaluation.
A peer evaluation is due on the same date as each team assignment.
Submit the peer evaluation hrough your private messages
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