MKT 571 Complete Week 3 NEW Flashcards
MKT 571 Complete Week 3 NEW
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MKT 571 Week 3 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 3 DQ 2 NEW
Marketing Something New
Explain whether you would test market the following newly developed products prior to a full-market launch:
· Blueberry flavored milk
· Eyeglasses with mapping technology
What are the benefits and risks of performing test marketing to product developers or product managers?
MKT 571 Week 3 DQ 3 NEW
Product Failure
Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?
MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
- No more than 2100 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- Discuss your final target markets that are derived from your segmentation.
- Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded. The rubric is integrated into the class under grading. If you have any questions, please let me know.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW
Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).
What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.
Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
MKT 571 Week 3 Quiz NEW
- Most new-product activities are devoted to
introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
- Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
- ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Interoperability
Mass customization
Reverse engineering
Backward compatibility
- Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Sharing services
Using brand symbols
Working with larger groups
Cultivating non-peak demand
- Which of the following is most closely related with the organic growth of an organization?
Developing new products from within
Increasing productivity of employees
Acquiring a product or service brand
Increasing the operational profitability
- When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
ease of use
technology intensity
adaptability
customer training
- Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.
credence qualities
trial qualities
search qualities
experience qualities
- Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
width
type
class
length
- Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
introduction
growth
maturity
decline
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