MKT 571 Week 3 Quiz NEW - 100% Correct Flashcards
MKT 571 Week 3 Quiz NEW
- Most new-product activities are devoted to
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introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
- Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
- ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Interoperability
Mass customization
Reverse engineering
Backward compatibility
- Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Sharing services
Using brand symbols
Working with larger groups
Cultivating non-peak demand
- Which of the following is most closely related with the organic growth of an organization?
Developing new products from within
Increasing productivity of employees
Acquiring a product or service brand
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