MKT 571 Week 1 Quiz NEW - 100% Correct

Question 1

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MKT 571 Week 1 Quiz NEW - 100% Correct

MKT 571 Week 1 Quiz

1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.

Secondary data

Primary data

Licensed information

Tertiary information

2. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?

Marketing focuses on sales as the primary goal.

Marketing balances the need for data with that of creativity.

Marketing is about advertising.

Marketing is involved with price as the major factor.

3. Which of the following statements demonstrates behavioral loyalty towards a brand?

My friends agree Myfavorite Laundry detergent is the best.

Myfavorite Laundry detergent is so easy to use.

Myfavorite Laundry detergent smells good.

I always buy Myfavorite Laundry detergent when purchasing laundry detergent.

4. By 2015, projections indicate that the largest category of households will be composed of

childless married couples and empty nesters

married couples with children

Answer 1

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