Minority influence

Question 1

what are the 3 factors that affect minority influence?

Answer 1

consistency, commitment, flexibility

Question 2

Moscovici et al 1929

Answer 2

172 tested to show their not colourblind
groups of 6 (3 participants, 2 confederates)
all slides were blue
GA were consistent
GB were inconsistent
the control reported 0.25% green slides
GA 8.42% on all trials and 32% at least once
GB 1.25%
minority can influence majorities
consistency makes it stronger
weak if inconsistent

Question 3

Nemeth

Answer 3

ski accident
people had to decide how much the man is paid
one group is flexible
one group is stubborn
the flexible group has stronger influence

Question 4

What is consistency?

Answer 4

same beliefs over time and between people
this will draw attention
Synchronic consistency is saying the same thing
Diachronic consistency is saying it for a long time
starts to make people reconsider their views

Question 5

what is commitment?

Answer 5

dedication
not just self interest (sacrifices made)
extreme activities for attention
so risk to show commitment
will shock people
called The Augmentation Principle

Question 6

what is flexibility?

Answer 6

if majority is stubborn it will turn people away
more effective if willing to compromise
qqqwwwwwwjjjjjwjwjwjjwjjjwjwjjjwjjwjjwjjwjjwjjwjjwjjwjjwjwjojojwjjowjowjowjjwojowjjowjjowjjjwojowjjoqwjjowjjwojjowjjjwojjwjowjjwojjwojjowjojwjjwojojwjowjjjwojjwojjwojwjowjowjojwjjowojwojwjojwojojwowjowojwowojwojjjowjjowjowojowojwojojwoojwojwowowojoowoowowjjowowoowowjowoojjwojojowojjowjwowojjjjojojjoqjojjooooqojoqjjjjqoqojjqjqjojjqjojojjjjjjqojjqjjqjojqjqjqjqojjooqjjojjqjjojqojojoqojojjoqojjjojqojjojqojjjqjojoojoqjjoojqojjojjqojojqjoqjjojqjjqjoqjojjoqjjqojjjjoqjjqojjjqojjoqjjqojjoqjjoqjjjqjojojjoqjojjoqjjjqjjjoqjjqjjjqjjjoqjjjoqjjoqjjojjoqjjjjjoqjjoqjjoqjjojqjjqojjojqjjjqjjqojjjqjqoqojqjjqjqjqjqjqjqjqjqjqjqjqjqjqjqjqjqjqjqjj