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mil prelims Flashcards

1
Q
  • a medium of cultivation, conveyance, or

expression

A

MEDIA DEFINITION

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2
Q
  • classified as print, broadcast, and the internet,
    and also covers communication channels
    through which news, entertainment, education,
    data or promotional messages are disseminated.
A

MEDIA DEFINITION

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3
Q
  • — also refers to the collective
    communication outlets or tools used to store and
    deliver information or data.
A

MEDIA DEFINITION

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4
Q
  • knowledge obtained from
  • investigation, study, or instruction ;facts or details
    (about a subject).
A

INFORMATION DEFINITION

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5
Q
  • the quality or state of being literate—the ability
    to read and write ; knowledge that relates to a
    specified subject.
A

LITERACY DEFINITION

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6
Q
  • — brings together disciplines that were once
    separate and distinct.—- is concerned with
    giving people an understanding of the
    importance of media and other information
    providers. (UNESCO)
A

MEDIA AND INFORMATION LITERACY

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7
Q
  • As Media and Information Literate individuals, we

are expected to:

A

Make informed decisions; Learn
about the world around them;Build a sense of
community; Maintain public discourse; and,
Engage in lifelong learning. (UNESCO)

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8
Q
  • ability to access, analyze, evaluate, and
    communicate information in a variety of forms
    and involves the ability to encode and decode
    the symbols transmitted via media and the ability
    to synthesize, analyze, and produce mediated
    messages. — Center for Media Literacy
A

MEDIA LITERACY DEFINITION

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9
Q
  • involves understanding and using mass media in
    either an assertive or non-assertive way,
    including an informed and critical understanding
    of media, what techniques they employ and
    their effects. — UNESCO MIL Curriculum
A

MEDIA LITERACY DEFINITION

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10
Q
  • intended or unintended consequences of what

the mass media does. — Denis McQuail, 2010

A

MEDIA EFFECTS DEFINITION

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11
Q
  • set of abilities requiring individuals to “recognize
    when information is needed and have the ability
    to locate, evaluate, and use the needed
    information effectively.” — commonsense.org
A

INFORMATION LITERACY

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12
Q
  • empowers people to achieve their personal,
    social, occupational and educational goals. It is
    a basic human right in a digital world and
    promotes social inclusion in all nations. —
    UNESCO
A

INFORMATION LITERACY

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13
Q

○ Information that is false, but the
person who is disseminating it
believes that it is true. — Wardle
& Derakhshan, 2018

A

● MISINFORMATION

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14
Q

○ Information that is false, but the
person who is deliberately
disseminating it knows it is false.
— Wardle & Derakhshan, 2018

A

● DISINFORMATION

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15
Q 
○ Information that is based on
reality but used to inflict harm on
a person, organization, or
country. — Wardle &
Derakhshan, 2018
A

● MALINFORMATION

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16
Q

is the ability to use digital
technology, communication tools or networks to
locate, evaluate, use, and create information. It
is also known as digital literacy.
— commonsense.org

A

TECHNOLOGY LITERACY

- Technology literacy

17
Q
  • The more time people spend “living” in the
    television world, the more likely they are to
    believe social reality aligns with reality portrayed
    on television. Cultural stereotypes and ways of
    assessing value and hierarchies are established.
A

CULTIVATION THEORY

18
Q
  • It primarily describes the behavior of people in
    front of TV cameras and denotes all the effects
    of the mass media on actual and potential
    subjects of media coverage.
A

RECIPROCAL THEORY

19
Q
  • Those who hold a minority opinion silence
    themselves to prevent social isolation and
    explains the role of mass media in the formation
    and maintenance of dominant opinions. As
    minority opinions are silenced, the illusion of
    consensus grows, and so does social pressure to
    adopt the dominant position.
A

SPIRAL OF SILENCE THEORY

20
Q
  • media-induced change that is counter to the

desired change.

A

BOOMERANG EFFECT THEORY

21
Q
  • Mass media determine the issues that concern
    the public rather than the public ’s views. Under
    this theory, the issues that receive the most
    attention from the media become the issues that
    the public discusses, debates, and demands
    action on.
A

AGENDA SETTING THEORY

22
Q
  • idea or statement that is often false or
    exaggerated and is spread in order to help a
    cause, a political leader, a government, etc.
A

PROPAGANDA

23
Q
  • The model tries to understand how the
    population is manipulated, and how the social,
    economic, and political attitudes are fashioned
    in the minds of people through propaganda.
A

PROPAGANDA MODEL THEORY

24
Q
  • “The medium is the message.” - Herbert Marshall

McLuhan, CC

A

TECHNOLOGICAL DETERMINISM

25
Q

2 TECHNOLOGICAL DETERMINISM

A

○ HOT MEDIA

○ COLD MEDIA

26
Q

■ Engages one sense completely;
requires little to no participation
from the audience since
content is spoon-fed.

A

○ HOT MEDIA

27
Q

■ Engages several senses at the
same time; requires a more
active participation from the
audience to fill in the gaps.

A

○ COLD MEDIA

28
Q
  • Society is still in control of technology and the
    innovations over time do not dictate how it must
    adapt and function in relation to these
    technologies. - Brian Winston, Ph.D.
A

CULTURAL DETERMINISM

29
Q
  • A time before there were machines and tools

that help perform different tasks.

A

PRE-INDUSTRIAL AGE (before 1700s)

30
Q
  • People used the power of steam, developed
    machine tools, established iron production, and
    the manufacturing of various products including
    books through the printing press.
A

INDUSTRIAL AGE (1700s to 1930s)

31
Q
  • The invention of the transistor ushered in the
    electronic age. In this age, long-distance
    communication became more efficient
A

ELECTRONIC AGE (1930s to 1980s))

32
Q
  • The internet paved the way for faster
    communication and the creation of social
    network.
A

INFORMATION AGE (1980s to present)

33
Q

refers to the groups that

communicate information and news to people.

A
  • The term news media
34
Q

There are three main types of news media:

A

print

media, broadcast media, and the Internet.

35
Q

TYPES OF MEDIA CATEGORIES

A
  • Print Media
  • Broadcast Media
  • Film/Cinema
  • Video Games (Digital Games)
  • New Media
36
Q
  • Digital media that are interactive and involve

some form of computing.

A

NEW MEDIA DEFINITION

37
Q
  • A phenomenon involving the interconnection of
    information and communications technologies,
    computer networks, and media content.
A

MEDIA CONVERGENCE DEFINITION

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