Midterm #2 - Survey Design Flashcards
1
Q
purpose of a survey
A
- facilitate and standardize data collection
- cost effective and quick
2
Q
advantages
A
- reliability
- versatility
- cost-effectiveness
- generalizability
3
Q
disadvantages
A
- inflexible
- lack of depth
- response rates
- ballot stuffing
4
Q
sampling frame
A
- actual list of individuals that the sample will be drawn from
- should include entire target population
5
Q
simple random sampling
A
- everyone in population has an equal chance to be selected
6
Q
systematic sample
A
- individual chosen at random intervals
7
Q
stratified sample
A
- divide populations into subpops that differ
- ensures every subgroup is represented
8
Q
cluster sample
A
- divide population into subgroups, subgroups have similar characteristics as whole sample
- randomly select entire subgroups
9
Q
convenience sample
A
- individuals most accessible to researcher
10
Q
purposive sampling
A
- researcher uses expertise to select a sample that’s most useful to the purpose of the research
11
Q
snowball sample
A
- recruit participants via other participants
12
Q
quota sample
A
- achieve required quotas with characteristics
13
Q
sampling considerations
A
- communication
- accessibility
- equity
14
Q
sampling consideration questions
A
- how large does the sample need to be?
- is the sample representative?
15
Q
developing survey questions
A
- utilize existing standardized scales
- adapt or modify questions
- develop new questions
