microenvironment ch 3 Flashcards
1
Q
company (microenvironment)
A
other departments that help w plans (management, finance)
2
Q
suppliers (microenvironment)
A
provide resources/raw materials
3
Q
marketing intermediaries (microenvironment)
A
companies helping promote, sell, distribute to final buyers
resellers (Amazon)
physical redistribution (UPS)
4
Q
competitors (microenvironment)
A
other firms trying to sell the same thing
5
Q
publics (microenvironment)
A
groups interested in org achieving goals
6
Q
customers (microenvironment)
A
ANYONE buying our stuff
most important
