marketing management - ch 2

Question 1

define marketing management

Answer 1

4 steps to ensure success from start to end of campaign
SWOT analysis
marketing planning
tactical implementation
department organization

Question 2

SWOT analysis

Answer 2

S - internal strengths
W - internal weaknesses
O - external uncontrollable opportunities
T - external uncontrollable threats

Question 3

marketing planning

Answer 3

develops strats to achieve all business objectives

Question 4

tactical implementation

Answer 4

turning strategies into actionable plans

Question 5

department organization

Answer 5

break down marketing dept. into groups