Department organization styles - ch 2

Question 1

define department organization

Answer 1

breakdown of marketing dept into sections

Question 2

functional department organization

Answer 2

each manager is in charge of 1 thing (email, social, planning)

Question 3

geographic department organization

Answer 3

Regional heads (Vancouver, Alberta, USA)

Question 4

product management department organization

Answer 4

different product lines targeting market segments
one person per line

Question 5

Marketing management department organization

Answer 5

one line that targets broad group of people

Question 6

matrix management department organization

Answer 6

a mix of multiple organization methods