ch 3 terms Flashcards
1
Q
marketing environment
A
forces outside of marketing that (positively or negatively) affect
relationships with customers
2
Q
microenvironment
A
value delivery network and relationships with them
3
Q
all parts of microenviroment
A
company
suppliers
marketing intermediaries
competitors
publics
customers
4
Q
macro environment
A
big societal forces that change microenvironment
5
Q
all parts of macro environment
A
demographic
economy
nature
technology
politics
culture
