Marketing mix - ch 1 Flashcards
1
Q
what makes up marketing mix
A
4 Ps
product price place promotion
2
Q
define product
A
thing that is being sold to satisfy customers
3
Q
define price
A
how much the item is sold for/valued at
4
Q
define place
A
what kinds of places the product will be for sale at
online, brick and mortar, near houses etc
5
Q
define promotion
A
strategy to garner interest from customers
targeted towards specific market segment
