macroenvironment ch 3 Flashcards
1
Q
demographic (macroeconomics)
A
segmented groups of people
age, wealth, values, households
2
Q
economic environment (macroeconomics)
A
circumstances affecting buying, spending, priorities
(the pandemic)
3
Q
natural environment (macroeconomics)
A
mother earth
raw materials
climate change
4
Q
technological environment (macroeconomics)
A
new inventions make new opportunities and more efficiency
rapid change
5
Q
political environment (macroeconomics)
A
laws, agencies, wars
firm should be socially responsible
6
Q
cultural environment (macroeconomics)
A
changes in societal belief system
help people view themselves or other stuff
