marketing management orientations ch 1 Flashcards
1
Q
production concept
A
prioritize available and affordable products
risk of market myopia
2
Q
product concept
A
high quality, performance, and innovation
3
Q
selling concept
A
product first, large scale selling and promo efforts second
4
Q
marketing concept
A
consumer centric first
5
Q
societal marketing concept
A
don’t think abt short term goals, but long term overall betterment
