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By:
lily w
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Decks in this class (13)
Department organization styles - ch 2
Define department organization,
Functional department organization,
Geographic department organization
6
cards
Marketing mix - ch 1
What makes up marketing mix,
Define product,
Define price
5
cards
marketing management - ch 2
Define marketing management,
Swot analysis,
2 marketing planning
5
cards
ch 1 terms
What is marketing,
Marketing process,
Marketing process step 1
18
cards
marketing management orientations ch 1
Production concept,
Product concept,
Selling concept
5
cards
ch 2 terms
Strategy,
Mission statement,
Portfolio
22
cards
ch 3 terms
Marketing environment,
Microenvironment,
All parts of microenviroment
5
cards
microenvironment ch 3
Company microenvironment,
Suppliers microenvironment,
Marketing intermediaries microenv...
6
cards
publics (microenvironment) ch 3
What is a financial public,
What are media publics,
What are govt publics
7
cards
macroenvironment ch 3
Demographic macroeconomics,
Economic environment macroeconomics,
Natural environment macroeconomics
6
cards
ch 4 twrms
Define customer insights,
Define marketing info system
2
cards
ch 7 and 8 terms
Define product,
Define service,
Three levels of production
31
cards
ch 9 terms
Criteria of pricing,
Define consumer value based pricing,
Define value based pricing
60
cards
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mark 1120
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