Merchandising Flashcards
Hot Spots
High customer traffic
- New lines, impulse lines
Medium Spots
Medium customer traffic
- Popular lines that sell well
Cold Spots
Low customer traffic
- Destination Cattegories and sale items
Prime Retail Positions
- Most visible location within a display
- Positioned between eye and hip level
- Product placement here is important for increasing profitability of category brand leaders
Facing Up
Pulling forward stock to front of shelf
Effective Merchandising
- The right merchandise
- At the right time
- In the right place
- In the right quantity
- At the right price
Good Pharmacy Design
- Fixtures and fittings
- Merchandising displays
- Atmosphere
Why is the Despensary at the Back of the Pharmacy?
makes people walk through the store and reduces theft
Types of Displays
Bulk, jumbled, messy displays attract price concious customers
Individual, spacious displays attract quality concious customers
Shrinkage
The damage done to a retail business in terms of loss of profit:
- Waste
- Error
- Theft
Outers
Units of stock in bulk, usually cheaper than buying individually
List Price
The price listed for a single item in the wholesaler’s catalogue
LSP
Lowest selling price - the cost price of a product if you purchase in outers eg in 3s, 6’s 12’s
NIS
Net in store price - The real cost price the pharmacy has paid for a product taking into account discounts, bonus stock etc.
Retail/Selling Price
The price we sell to customers
