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IELTS > Media > Flashcards

Media Flashcards

1
Q

Curret affair

A

The political situation as it is now

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2
Q

Broadsheets

A

large-format newspaper

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3
Q

Tabloids

A

Small-format newspaper

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4
Q

preiodicals

A

Gaah naameh

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5
Q

News coverage

A

پوشش خبری

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6
Q

Broadcast

A

to send out sound or pictures that are carried over distances using radio waves:

[ T ] The game will be broadcast live on ESPN.

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7
Q

Information overload

A

referring to the inability of a human to process anything they hear or see

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8
Q

Invasion of privacy

A

to step over s.o personal life

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9
Q

Stricter media censorship

A

Sakhtgiraneh

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10
Q

Freedom of press

A

azadie bayaan

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11
Q

Media tycoon

A

samaayeh daar

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12
Q

Unscrupulous journalist

A

willing to lie or cheat to succeed:

an unscrupulous salesman

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13
Q

Deprive

A

Mahroom kardan

By censorship we will be deprived of much of the info and entertainment that is produced in media

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14
Q

Gutter press

A

the type of newspapers that pay more attention to shocking stories about crime and sex than to serious matters

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15
Q

Readership

A

C1 the group of people who regularly read a particular newspaper, magazine, etc.:

The magazine has a readership of over 250,000.
It’s a newspaper with a large right-wing readership.

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16
Q

Chequebook

A

The activity in which a newspaper persuades someone involved in a news story to give their report of events by paying them a lot of money

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17
Q

Acclaimed journalist

A

تحسین شده

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18
Q

Conceivable

A

تصور کردنی

conceivable, imaginable, imaginal, supposable

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19
Q

quality coverage

A

پوشش کافی

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20
Q

Sitcom

A

a television series in which the same characters are involved in amusing situations in each show

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21
Q

Infotainment

A

(in television) the reporting of news and facts in an entertaining and humorous way rather than providing real information:

It wasn’t a real documentary - it was more what you’d call infotainment.

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22
Q

Irreparable harm

A

zarare jobran naa pazir

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23
Q

To put on a tie

A

kerevat zadan

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24
Q

He has grown out of his coat

A

its too small for him now

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25
Q

Due to strict religious view

A

cosmetic was frowned upon by many Europeans

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26
Q

The shape and position of the beauty spot could signal the wearer’s place in society

A

Marital status, or even their desire to flirt

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27
Q

Indulge// Overspend

A

to allow yourself or another person to have something enjoyable, especially more than is good for you:
The soccer fans indulged their patriotism, waving flags and singing songs.
I love champagne but I don’t often indulge myself.
We took a deliberate decision to indulge in a little nostalgia.
it is fashionable once again for both sexes to indulge in facial cosmetics.

28
Q

Mass-produced cosmetics

A

Became routine of all social classes

29
Q

Commercial exploitation

A

estefadeye abzari

30
Q

Dated

A

Old fashion

Their hair-styles and make-up look dated

31
Q

Slightly ludicrous

A

somehow foolish

32
Q

Decrees

A

Command

The decrees of the designers are unpredictable and dictatorial

33
Q

Arbitrary

A

DEL BEKHAHI// by chance// khodsaraaneh
arbitrary decision-making
The designer will decide in their arbitrary fashion, skirts will be short and waists will be high; zips are in and buttons are out.

34
Q

take exception

A

to disagree with something

Next year the fashion is different and far from taking exception , no one is even mildly surprised

35
Q

Mercilessly exploited

A

بی رحمانه مورد سوء استفاده قرار گرفت

36
Q

Clothes which have been worn only a few times

A

have to be discarded because of the dictates of fashion

37
Q

Changing fashion

A

is the deliberate creation of waste

38
Q

Squander

A

To waste money

Women squander vast sums of money each year to replace clothes that have hardly been worn.

39
Q

Designers are rarely concerned by

A

warmth, comfort, durability

40
Q

Outward appearance

A

shekle zaaheri

41
Q

To put up with any amount of discomfort

A

tahamole narahati

42
Q

Fickleness

A

Instability
The fickleness of fortune
The incident demonstrated the fickleness of politics.

43
Q

Active consumer decision making

A

Deliberate decision making

44
Q

Consumer’s past experience

A

Habits come into play

45
Q

Circumvent

A

to avoid something by going around it:
Young people still want to circumvent their parents’ control.
There are other factors such as past experience and when habits come into play and consumers may circumvent careful desicion making.

46
Q

Decide out of habits

A

Consumers decide out of habit

47
Q

Stick with a brand name

A

instead of transferring to a new brand

48
Q

extended

A

قابل تعمیم

49
Q

Extended problem solving

A

Consumers typically ENGAGE IN EPS when purchasing an important item

50
Q

Post-selection activity

A

Recommending the good to others

51
Q

Limited problem solving

A

Omits some the stages of Extended problem solving

52
Q

Habitual decision making

A

For repeat purchases

53
Q

Loyalty to brand

A

dont bother to change brands

54
Q

Significantly influenced by marketers

A

Tahte tasire baazar yaaban

55
Q

We are surrounded by marketing stimuli

A

In the form of advertisements, shops, and products competing for our attention and cash

56
Q

Conspicuous consumption

A

masrafe ziad
Our world is controlled by marketers, whether through
Conspicuous consumption shown in glamorous magazine advertising or via advertisement.

57
Q

Ads influence our way of thinking with regard to

A

many diverse issues, including recycling, what we want or desire

58
Q

Popular culture—

A

the music, films, sports, books and other forms of entertainment consumed by the mass market

59
Q

Marketing affects our lives in a very fundamental way

A

how we acknowledge key social events, marriage death, or to how we view societal issues such as air pollution

60
Q

The role marketing plays in the creation and communication of popular culture is hard to ignore

A

However, many people fail to appreciate how much their view of the world is influenced by the marketing system.

61
Q

Command our attention

A

Companies command our attention by product placement

62
Q

Peopled

A

If a place is peopled by a particular type of people, they have moved there or live there

Popular culture is peopled with fictional heroes

63
Q

The people

A

the large number of ordinary men and women who do not have positions of power in society:
She claims to be the voice of the people.
The president has lost the support of the people.
the people’s Princess

64
Q

Peoples

A

a society:

Customs similar to this one are found among many peoples of the world.

65
Q

Spokes-characters

A

Characters created to promote products by

IELTS (18 decks)

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