Media Flashcards
Curret affair
The political situation as it is now
Broadsheets
large-format newspaper
Tabloids
Small-format newspaper
preiodicals
Gaah naameh
News coverage
پوشش خبری
Broadcast
to send out sound or pictures that are carried over distances using radio waves:
[ T ] The game will be broadcast live on ESPN.
Information overload
referring to the inability of a human to process anything they hear or see
Invasion of privacy
to step over s.o personal life
Stricter media censorship
Sakhtgiraneh
Freedom of press
azadie bayaan
Media tycoon
samaayeh daar
Unscrupulous journalist
willing to lie or cheat to succeed:
an unscrupulous salesman
Deprive
Mahroom kardan
By censorship we will be deprived of much of the info and entertainment that is produced in media
Gutter press
the type of newspapers that pay more attention to shocking stories about crime and sex than to serious matters
Readership
C1 the group of people who regularly read a particular newspaper, magazine, etc.:
The magazine has a readership of over 250,000.
It’s a newspaper with a large right-wing readership.
Chequebook
The activity in which a newspaper persuades someone involved in a news story to give their report of events by paying them a lot of money
Acclaimed journalist
تحسین شده
Conceivable
تصور کردنی
conceivable, imaginable, imaginal, supposable
quality coverage
پوشش کافی
Sitcom
a television series in which the same characters are involved in amusing situations in each show
Infotainment
(in television) the reporting of news and facts in an entertaining and humorous way rather than providing real information:
It wasn’t a real documentary - it was more what you’d call infotainment.
Irreparable harm
zarare jobran naa pazir
To put on a tie
kerevat zadan
He has grown out of his coat
its too small for him now
Due to strict religious view
cosmetic was frowned upon by many Europeans
The shape and position of the beauty spot could signal the wearer’s place in society
Marital status, or even their desire to flirt
Indulge// Overspend
to allow yourself or another person to have something enjoyable, especially more than is good for you:
The soccer fans indulged their patriotism, waving flags and singing songs.
I love champagne but I don’t often indulge myself.
We took a deliberate decision to indulge in a little nostalgia.
it is fashionable once again for both sexes to indulge in facial cosmetics.
Mass-produced cosmetics
Became routine of all social classes
Commercial exploitation
estefadeye abzari
Dated
Old fashion
Their hair-styles and make-up look dated
Slightly ludicrous
somehow foolish
Decrees
Command
The decrees of the designers are unpredictable and dictatorial
Arbitrary
DEL BEKHAHI// by chance// khodsaraaneh
arbitrary decision-making
The designer will decide in their arbitrary fashion, skirts will be short and waists will be high; zips are in and buttons are out.
take exception
to disagree with something
Next year the fashion is different and far from taking exception , no one is even mildly surprised
Mercilessly exploited
بی رحمانه مورد سوء استفاده قرار گرفت
Clothes which have been worn only a few times
have to be discarded because of the dictates of fashion
Changing fashion
is the deliberate creation of waste
Squander
To waste money
Women squander vast sums of money each year to replace clothes that have hardly been worn.
Designers are rarely concerned by
warmth, comfort, durability
Outward appearance
shekle zaaheri
To put up with any amount of discomfort
tahamole narahati
Fickleness
Instability
The fickleness of fortune
The incident demonstrated the fickleness of politics.
Active consumer decision making
Deliberate decision making
Consumer’s past experience
Habits come into play
Circumvent
to avoid something by going around it:
Young people still want to circumvent their parents’ control.
There are other factors such as past experience and when habits come into play and consumers may circumvent careful desicion making.
Decide out of habits
Consumers decide out of habit
Stick with a brand name
instead of transferring to a new brand
extended
قابل تعمیم
Extended problem solving
Consumers typically ENGAGE IN EPS when purchasing an important item
Post-selection activity
Recommending the good to others
Limited problem solving
Omits some the stages of Extended problem solving
Habitual decision making
For repeat purchases
Loyalty to brand
dont bother to change brands
Significantly influenced by marketers
Tahte tasire baazar yaaban
We are surrounded by marketing stimuli
In the form of advertisements, shops, and products competing for our attention and cash
Conspicuous consumption
masrafe ziad
Our world is controlled by marketers, whether through
Conspicuous consumption shown in glamorous magazine advertising or via advertisement.
Ads influence our way of thinking with regard to
many diverse issues, including recycling, what we want or desire
Popular culture—
the music, films, sports, books and other forms of entertainment consumed by the mass market
Marketing affects our lives in a very fundamental way
how we acknowledge key social events, marriage death, or to how we view societal issues such as air pollution
The role marketing plays in the creation and communication of popular culture is hard to ignore
However, many people fail to appreciate how much their view of the world is influenced by the marketing system.
Command our attention
Companies command our attention by product placement
Peopled
If a place is peopled by a particular type of people, they have moved there or live there
Popular culture is peopled with fictional heroes
The people
the large number of ordinary men and women who do not have positions of power in society:
She claims to be the voice of the people.
The president has lost the support of the people.
the people’s Princess
Peoples
a society:
Customs similar to this one are found among many peoples of the world.
Spokes-characters
Characters created to promote products by
