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Media Flashcards

1
Q

Curret affair

A

The political situation as it is now

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2
Q

Broadsheets

A

large-format newspaper

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3
Q

Tabloids

A

Small-format newspaper

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4
Q

preiodicals

A

Gaah naameh

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5
Q

News coverage

A

پوشش خبری

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6
Q

Broadcast

A

to send out sound or pictures that are carried over distances using radio waves:

[ T ] The game will be broadcast live on ESPN.

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7
Q

Information overload

A

referring to the inability of a human to process anything they hear or see

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8
Q

Invasion of privacy

A

to step over s.o personal life

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9
Q

Stricter media censorship

A

Sakhtgiraneh

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10
Q

Freedom of press

A

azadie bayaan

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11
Q

Media tycoon

A

samaayeh daar

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12
Q

Unscrupulous journalist

A

willing to lie or cheat to succeed:

an unscrupulous salesman

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13
Q

Deprive

A

Mahroom kardan

By censorship we will be deprived of much of the info and entertainment that is produced in media

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14
Q

Gutter press

A

the type of newspapers that pay more attention to shocking stories about crime and sex than to serious matters

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15
Q

Readership

A

C1 the group of people who regularly read a particular newspaper, magazine, etc.:

The magazine has a readership of over 250,000.
It’s a newspaper with a large right-wing readership.

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16
Q

Chequebook

A

The activity in which a newspaper persuades someone involved in a news story to give their report of events by paying them a lot of money

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17
Q

Acclaimed journalist

A

تحسین شده

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18
Q

Conceivable

A

تصور کردنی

conceivable, imaginable, imaginal, supposable

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19
Q

quality coverage

A

پوشش کافی

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20
Q

Sitcom

A

a television series in which the same characters are involved in amusing situations in each show

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21
Q

Infotainment

A

(in television) the reporting of news and facts in an entertaining and humorous way rather than providing real information:

It wasn’t a real documentary - it was more what you’d call infotainment.

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22
Q

Irreparable harm

A

zarare jobran naa pazir

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23
Q

To put on a tie

A

kerevat zadan

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24
Q

He has grown out of his coat

A

its too small for him now

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25
Due to strict religious view
cosmetic was frowned upon by many Europeans
26
The shape and position of the beauty spot could signal the wearer's place in society
Marital status, or even their desire to flirt
27
Indulge// Overspend
to allow yourself or another person to have something enjoyable, especially more than is good for you: The soccer fans indulged their patriotism, waving flags and singing songs. I love champagne but I don't often indulge myself. We took a deliberate decision to indulge in a little nostalgia. it is fashionable once again for both sexes to indulge in facial cosmetics.
28
Mass-produced cosmetics
Became routine of all social classes
29
Commercial exploitation
estefadeye abzari
30
Dated
Old fashion | Their hair-styles and make-up look dated
31
Slightly ludicrous
somehow foolish
32
Decrees
Command | The decrees of the designers are unpredictable and dictatorial
33
Arbitrary
DEL BEKHAHI// by chance// khodsaraaneh arbitrary decision-making The designer will decide in their arbitrary fashion, skirts will be short and waists will be high; zips are in and buttons are out.
34
take exception
to disagree with something | Next year the fashion is different and far from taking exception , no one is even mildly surprised
35
Mercilessly exploited
بی رحمانه مورد سوء استفاده قرار گرفت
36
Clothes which have been worn only a few times
have to be discarded because of the dictates of fashion
37
Changing fashion
is the deliberate creation of waste
38
Squander
To waste money | Women squander vast sums of money each year to replace clothes that have hardly been worn.
39
Designers are rarely concerned by
warmth, comfort, durability
40
Outward appearance
shekle zaaheri
41
To put up with any amount of discomfort
tahamole narahati
42
Fickleness
Instability The fickleness of fortune The incident demonstrated the fickleness of politics.
43
Active consumer decision making
Deliberate decision making
44
Consumer's past experience
Habits come into play
45
Circumvent
to avoid something by going around it: Young people still want to circumvent their parents’ control. There are other factors such as past experience and when habits come into play and consumers may circumvent careful desicion making.
46
Decide out of habits
Consumers decide out of habit
47
Stick with a brand name
instead of transferring to a new brand
48
extended
قابل تعمیم
49
Extended problem solving
Consumers typically ENGAGE IN EPS when purchasing an important item
50
Post-selection activity
Recommending the good to others
51
Limited problem solving
Omits some the stages of Extended problem solving
52
Habitual decision making
For repeat purchases
53
Loyalty to brand
dont bother to change brands
54
Significantly influenced by marketers
Tahte tasire baazar yaaban
55
We are surrounded by marketing stimuli
In the form of advertisements, shops, and products competing for our attention and cash
56
Conspicuous consumption
masrafe ziad Our world is controlled by marketers, whether through Conspicuous consumption shown in glamorous magazine advertising or via advertisement.
57
Ads influence our way of thinking with regard to
many diverse issues, including recycling, what we want or desire
58
Popular culture---
the music, films, sports, books and other forms of entertainment consumed by the mass market
59
Marketing affects our lives in a very fundamental way
how we acknowledge key social events, marriage death, or to how we view societal issues such as air pollution
60
The role marketing plays in the creation and communication of popular culture is hard to ignore
However, many people fail to appreciate how much their view of the world is influenced by the marketing system.
61
Command our attention
Companies command our attention by product placement
62
Peopled
If a place is peopled by a particular type of people, they have moved there or live there Popular culture is peopled with fictional heroes
63
The people
the large number of ordinary men and women who do not have positions of power in society: She claims to be the voice of the people. The president has lost the support of the people. the people's Princess
64
Peoples
a society: | Customs similar to this one are found among many peoples of the world.
65
Spokes-characters
Characters created to promote products by

IELTS (18 decks)

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