Advertisemen Flashcards
Bewildered consumers
مصرف کنندگان گیج شده
Materialistic society
Maddi gara
To escape influence of adverts
farar az tasire tablighat
constantly bombarded by adverts
exposed to them over and over
Create desire
ijaad alaghe kardan
Affect buying habit
tasir ruye adate kharid
Deceptive
making you believe something that is not true:
It’s deceptive - from the outside the building looks small, but inside it’s very big.
Synonym
misleading
Running advertising campaign
در حال اجرا کمپین تبلیغاتی
To fall victim off
gool khordan
Misleading perception
bavarhaye gomrah konande
Existing customer
vs. Prospective customer
Market research
tahghigh bazar
Brand loyalty
vafadari be brand
Market leader
the best selling brand of a particular product
Resent
to feel angry because you have been forced to accept someone or something that you do not like:
She bitterly resented her father’s new wife.
[ + -ing verb ] He resents having to explain his work to other people.
Flair
the ability to do something well: Talent
Alan has a flair for public speaking.
Iniquitous
very wrong and unfair:
It is an iniquitous system that allows a person to die because they have no money to pay for medicine.
Absorb
to take in a liquid, gas, or chemical:
Derive
to get or obtain something:
The institute derives all its money from foreign investments.
Household goods
کالاهای خانگی
A great deal of the knowledge
meghdare ziadi danesh
Witty advertisement
تبلیغات شگفت انگیز
A drab wall
divare bi rooh
Calamity
syn: Disaster
an event that causes much suffering to many people:
The factory closings were a calamity for the whole city.
Ration
Share
1. A newspaper full of daily RATION of calamities
Subsist
Stay, remain
Sponsorship
The orchestra receives £2 million a year in sponsorship from companies.
Commercials
used to refer to radio or television paid for by advertisements that are broadcast between and during programmes
pop-up ads
tablighe yehooiy
Brochures/ Banner ads/ telemarketing/ flyers
Different ways of advertisement
Vendor
a company or person that sells a particular product:
They are the nation’s leading vendor of organic dairy products.
software vendors
Street vendors sell hot dogs outside the museum.
Ploy
Syn: trick
something that is done or said, often dishonestly, in order to get an advantage; a trick:
a marketing ploy
Gimmick
Negative meaning: Trick, Deception
Positive: Measure, Plan
something invented esp. for the purpose of attracting attention and that has no other purpose or value:
The proposal to cut taxes was nothing but a campaign gimmick.
gauging
marketing managers focus on gauging the demand for these goods. اندازه گیری
Sales statics
amare forosh
strategies to gain additional customers
moshtarie bishtar
imperative
A. joomalate dastoori
1.extremely important or urgent:
[ + that clause ] It is imperative that these medical supplies be delivered immediately.
account for sth
to form the total of something:
Outlining specific roles ensures that every part of the customer’s journey is accounted for.
Students account for the vast majority of our customers.
Streamline
Syn: Simplify
to change something so that it works better, esp. by making it simpler:
The company streamlined its operations and increased its profits.
performance indicator
rahnama
Product demonstration
the act of showing someone how to do something, or how something works
implementing sales strategy
ejra
customer
satisfaction
rezyat
Irritating
making you feel annoyed or angry:
There was one irritating delay after another.
Ubiquitous
found or existing everywhere:
Compelling
forceful and persuasive:
a compelling argument
Repetitive/ convincing/disappointing/distracting/unavoidable/catchy/ effective/ persuasive….
Adverts
invasive
tending to spread in an uncontrollable way:
invasive plant species
infuriating
causing anger and annoyance:
It’s infuriating to be kept waiting this long!
Induce
to persuade someone to do something, or to cause something to happen:
They induced her to take the job by offering her a bonus.
Oblige
to force or make it expected for someone to do something:
Circumstances obliged him to leave town.
Entice
to attract someone to a particular place or activity by offering something pleasant or advantageous:
People are enticed away from government jobs by higher salaries.
Chronicle
a record of events in the order in which they happened:
This book is the most eloquent chronicle of an empire’s downfall that I have seen.
Probe = Investigation
a careful and detailed examination:
The probe explored allegations of corruption in the police department.
Allegation: statement, assertion
Tantalising
causing excitement, interest, and desire:
a tantalizing question
a tantalizing job offer
Tantalizing experience
Proclaim
to announce something publicly or officially:
She confidently proclaimed victory even as the first few votes came in.
Ubiquiti = Omni presence
the fact that something or someone seems to be everywhere:
the ubiquity of fast-food outlets
Solicit
A. to ask for something in a persuasive and determined way:
He’s soliciting funds to keep the library open.
Grace has run an online campaign to solicit employee suggestions.
B. to contact possible customers in order to sell a product:
It generated about 40% of its new customers through telemarketers hired to call and solicit potential customers.
consumer society
جامعه مصرف کننده
be wary of//cautious
C2 not completely trusting or certain about something or someone:
I’m a little wary of/about giving people my address when I don’t know them very well.
Personal possession
lavazeme shakhsi
Articles of clothing
لباس
essential items, handmade products,
Luxury goods
Sales representative
namaayandeh forosh
Collaborator
هم دست
accomplice, complice, adjoint, aid,
Hard-sell approach
persuasive method of sale
Rebates
discount
Online retailers
foroshandegane online
customer perception of trustworthiness
daryaft moshtari
Positive reinforcement
تقویت مثبت
free merchandise
کالا
frequency of pop-up ad
آگهی
Prevalence = Spread
Dominance
Retailers
خرده فروشان
Relegate
to put something or someone into a lower or less important rank or position:
- In the past when African-American men worked as sailors aboard ships, they were often relegated to jobs as cooks and stewards.
- Magazine ad styles were also restrained, with most publications relegating advertisements to the back pages.
Striking change
Taghirate ziad
Discontent
نارضایتیvs. Content
To command attention
To take your attention
Intrusive advertisement
Unwelcome ad
