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IELTS > Advertisemen > Flashcards

Advertisemen Flashcards

1
Q

Bewildered consumers

A

مصرف کنندگان گیج شده

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2
Q

Materialistic society

A

Maddi gara

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3
Q

To escape influence of adverts

A

farar az tasire tablighat

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4
Q

constantly bombarded by adverts

A

exposed to them over and over

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5
Q

Create desire

A

ijaad alaghe kardan

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6
Q

Affect buying habit

A

tasir ruye adate kharid

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7
Q

Deceptive

A

making you believe something that is not true:

It’s deceptive - from the outside the building looks small, but inside it’s very big.
Synonym
misleading

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8
Q

Running advertising campaign

A

در حال اجرا کمپین تبلیغاتی

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9
Q

To fall victim off

A

gool khordan

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10
Q

Misleading perception

A

bavarhaye gomrah konande

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11
Q

Existing customer

A

vs. Prospective customer

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12
Q

Market research

A

tahghigh bazar

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13
Q

Brand loyalty

A

vafadari be brand

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14
Q

Market leader

A

the best selling brand of a particular product

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15
Q

Resent

A

to feel angry because you have been forced to accept someone or something that you do not like:

She bitterly resented her father’s new wife.
[ + -ing verb ] He resents having to explain his work to other people.

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16
Q

Flair

A

the ability to do something well: Talent

Alan has a flair for public speaking.

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17
Q

Iniquitous

A

very wrong and unfair:

It is an iniquitous system that allows a person to die because they have no money to pay for medicine.

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18
Q

Absorb

A

to take in a liquid, gas, or chemical:

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19
Q

Derive

A

to get or obtain something:

The institute derives all its money from foreign investments.

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20
Q

Household goods

A

کالاهای خانگی

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21
Q

A great deal of the knowledge

A

meghdare ziadi danesh

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22
Q

Witty advertisement

A

تبلیغات شگفت انگیز

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23
Q

A drab wall

A

divare bi rooh

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24
Q

Calamity

syn: Disaster

A

an event that causes much suffering to many people:

The factory closings were a calamity for the whole city.

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25
Q

Ration

A

Share

1. A newspaper full of daily RATION of calamities

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26
Q

Subsist

A

Stay, remain

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27
Q

Sponsorship

A

The orchestra receives £2 million a year in sponsorship from companies.
​

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28
Q

Commercials

A

used to refer to radio or television paid for by advertisements that are broadcast between and during programmes

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29
Q

pop-up ads

A

tablighe yehooiy

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30
Q

Brochures/ Banner ads/ telemarketing/ flyers

A

Different ways of advertisement

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31
Q

Vendor

A

a company or person that sells a particular product:

They are the nation’s leading vendor of organic dairy products.
software vendors
Street vendors sell hot dogs outside the museum.

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32
Q

Ploy

Syn: trick

A

something that is done or said, often dishonestly, in order to get an advantage; a trick:

a marketing ploy

33
Q

Gimmick
Negative meaning: Trick, Deception
Positive: Measure, Plan

A

something invented esp. for the purpose of attracting attention and that has no other purpose or value:

The proposal to cut taxes was nothing but a campaign gimmick.

34
Q

gauging

A

marketing managers focus on gauging the demand for these goods. اندازه گیری

35
Q

Sales statics

A

amare forosh

36
Q

strategies to gain additional customers

A

moshtarie bishtar

37
Q

imperative

A

A. joomalate dastoori
1.extremely important or urgent:

[ + that clause ] It is imperative that these medical supplies be delivered immediately.

38
Q

account for sth

A

to form the total of something:
Outlining specific roles ensures that every part of the customer’s journey is accounted for.

Students account for the vast majority of our customers.

39
Q

Streamline

Syn: Simplify

A

to change something so that it works better, esp. by making it simpler:

The company streamlined its operations and increased its profits.

40
Q

performance indicator

A

rahnama

41
Q

Product demonstration

A

the act of showing someone how to do something, or how something works

42
Q

implementing sales strategy

A

ejra

43
Q

customer

satisfaction

A

rezyat

44
Q

Irritating

A

making you feel annoyed or angry:

There was one irritating delay after another.

45
Q

Ubiquitous

A

found or existing everywhere:

46
Q

Compelling

A

forceful and persuasive:

a compelling argument

47
Q

Repetitive/ convincing/disappointing/distracting/unavoidable/catchy/ effective/ persuasive….

A

Adverts

48
Q

invasive

A

tending to spread in an uncontrollable way:

invasive plant species

49
Q

infuriating

A

causing anger and annoyance:

It’s infuriating to be kept waiting this long!

50
Q

Induce

A

to persuade someone to do something, or to cause something to happen:

They induced her to take the job by offering her a bonus.

51
Q

Oblige

A

to force or make it expected for someone to do something:

Circumstances obliged him to leave town.

52
Q

Entice

A

to attract someone to a particular place or activity by offering something pleasant or advantageous:

People are enticed away from government jobs by higher salaries.

53
Q

Chronicle

A

a record of events in the order in which they happened:

This book is the most eloquent chronicle of an empire’s downfall that I have seen.

54
Q

Probe = Investigation

A

a careful and detailed examination:

The probe explored allegations of corruption in the police department.

Allegation: statement, assertion

55
Q

Tantalising

A

causing excitement, interest, and desire:

a tantalizing question
a tantalizing job offer
Tantalizing experience

56
Q

Proclaim

A

to announce something publicly or officially:

She confidently proclaimed victory even as the first few votes came in.

57
Q

Ubiquiti = Omni presence

A

the fact that something or someone seems to be everywhere:

the ubiquity of fast-food outlets

58
Q

Solicit

A

A. to ask for something in a persuasive and determined way:
He’s soliciting funds to keep the library open.
Grace has run an online campaign to solicit employee suggestions.
B. to contact possible customers in order to sell a product:

It generated about 40% of its new customers through telemarketers hired to call and solicit potential customers.

59
Q

consumer society

A

جامعه مصرف کننده

60
Q

be wary of//cautious

A

C2 not completely trusting or certain about something or someone:

I’m a little wary of/about giving people my address when I don’t know them very well.

61
Q

Personal possession

A

lavazeme shakhsi

62
Q

Articles of clothing

A

لباس

63
Q

essential items, handmade products,

A

Luxury goods

64
Q

Sales representative

A

namaayandeh forosh

65
Q

Collaborator

A

هم دست

accomplice, complice, adjoint, aid,

66
Q

Hard-sell approach

A

persuasive method of sale

67
Q

Rebates

A

discount

68
Q

Online retailers

A

foroshandegane online

69
Q

customer perception of trustworthiness

A

daryaft moshtari

70
Q

Positive reinforcement

A

تقویت مثبت

71
Q

free merchandise

A

کالا

72
Q

frequency of pop-up ad

A

آگهی

73
Q

Prevalence = Spread

A

Dominance

74
Q

Retailers

A

خرده فروشان

75
Q

Relegate

A

to put something or someone into a lower or less important rank or position:

  1. In the past when African-American men worked as sailors aboard ships, they were often relegated to jobs as cooks and stewards.
  2. Magazine ad styles were also restrained, with most publications relegating advertisements to the back pages.
76
Q

Striking change

A

Taghirate ziad

77
Q

Discontent

A

نارضایتیvs. Content

78
Q

To command attention

A

To take your attention

79
Q

Intrusive advertisement

A

Unwelcome ad

IELTS (18 decks)

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