Media

Question 1

What are the key television evolutions? (4)

Answer 1

1) Protected events - have to be covered by free to air channels e.g. Wimbledon

2) Pay per view events - pay additional one off fee to watch e.g. Boxing

3) Satellite / cable subscription - constant access to sport, but have to pay to access

4) Terrestrial - free to air -> sport was not constantly available e.g. Sunday afternoon football

Question 2

What are the key internet evolutions? (4)

Answer 2

1) YouTube - video clips, highlights

2) Social Media - Can follow favourite teams and players

3) Live Streaming / On Demand - Watching live footage of games anywhere at anytime e.g. travelling

4) Websites - News, team news etc…

Question 3

What are the key radio evolutions? (3)

Answer 3

1) Local + National - Occasional mentions of sports broadcasting

2) Dedicated Radio Channels - Sport is the only topic e.g. TalkSport

3) DAB radio - Offers variety and means you can access stations that are not local

Question 4

What are the key written press evolutions? (2)

Answer 4

1) Newspapers - Columns / pages given to sports news, results, fixtures etc…

2) Magazines - Sporting specialist magazines with subscriptions

THIS FORM OF MEDIA IS REDUCING

Question 5

How has media changed since 1980? (9)

Answer 5

1) Wider variety of sport covered e.g. gender, disability, minority sports
2) Globalised coverage e.g. Olympics
3) Many different types of media
4) More coverage (24/7)
5) Creation of sports stars in the media
6) Media has growing control over the sport e.g. start times
7) Increasingly important role of social media
8) Increase in amount of subscription coverage
9) Ability to pause / rewind live sports coverage

Question 6

Sport is seen as a commodity. What is a commodity?

Answer 6

Something that can be sold to media outlets or companies

Question 7

What is the role of sport in the golden triangle and what are its benefits?

Answer 7

Elite sports attract spectators

Benefits - Revenue, equipment, prizes, popularity, raised profile

Question 8

What is the role of sponsorship in the golden triangle and what are its benefits?

Answer 8

Media globalises sport worldwide - attracts sponsors as they see the potential to hit a global audience

Benefits - Gains exposure for its products or service

Question 9

What is the role of media in the golden triangle and what are its benefits?

Answer 9

Media companies pay for the right to cover a sport

Benefits - Revenue from advertising and increased viewers

Question 10

What are the positive effects of media coverage on sport? (11)

Answer 10

1) Players can earn higher salaries
2) Increases participation
3) Increases commercialism / golden triangle meaning more money is available to the sport
4) Increased spectatorism through watching at home
5) Creation of role models
6) Increased technology, meaning fairer results
7) Increased profile of minority sports
8) New rules / versions of sports - more exciting to watch
9) Increased standard of play as it has allowed professionalism in sport
10) Educate / inform about sport
11) Sport is now globalised and can be viewed from anywhere at any time

Question 11

What are the negative effects of media coverage on sport? (9)

Answer 11

1) Media demands control of sports / performers

2) Can cause deviant behaviour e.g. drug taking

3) More people spectating rather than participating

4) Loss of privacy / intrusion of media for sports stars

5) Media highlights issues during and outside the game which reflect badly on the sport

6) Biased towards male sports e.g. football

7) Negative role modelling that young athletes may copy

8) New rules and versions go against tradition

9) Increased officiating technology has slowed the game