Commercialisation Flashcards
What are the 3 elements of the golden triangle?
1) Sport
2) Sponsorship
3) Media
What factors have led to the commercialisation of sport? (7)
1) Greater exposure to variety of sport - increases market as it hits more peoples interest
2) Performers and spectators can now travel worldwide - make the market for commercialisation huge
3) Rise of dedicated TV / radio channels to sport - increased opportunity to sell media rights
4) Relationship of the golden triangle - sport, media and sponsorship increasingly rely on each other, which creates commercial structure
5) Increase in sponsorship of athletes / teams aided professionalism - more money available for teams and better standards of play
6) Increased advertising in sport - brings in money through advertising deals
7) Increased media presence in sport - more people spectating sport, therefore larger market to make profit from
Positive impacts of commercialisation on society (3)
1) Increase in economy
2) Increase in entertainment quality, which keeps society happy
3) Increase in access to spectating sport = society can share in celebration of success
Negative impacts of commercialisation on society (3)
1) Privately owned, therefore economic benefits will only be felt by very few people
2) Loss of tradition as it changes sport, which people don’t like
3) People tend to spectate rather than participate
Positive impacts of commercialisation on sport (3)
1) Increase in funding to the sport
2) Increased coverage / exposure of the sport
3) Facilitated globalisation, meaning the sport can grow
Negative impacts of commercialisation on sport (2)
1) Loss of tradition as it can change rules, timings etc…
2) Loss of control because the media can dictate things
Positive impacts of commercialisation on performers (4)
1) Increased income / higher wages
2) Increase in status / fame
3) Allows professionalism (sport is their full time job)
4) Increased standard of play
Negative impacts of commercialisation on performers (4)
1) Pressure to perform
2) Win at all costs ethos - which may cause deviance
3) Loss of control - e.g. forced to play through injury and wear certain kit etc…
4) Ethics - representing sponsors that aren’t ethically correct e.g. alcohol and betting companies
Positive impacts of commercialisation on spectators (4)
1) Increased access to sport 24/7
2) Increased media coverage
3) Better media coverage e.g. instant replay, different angle replays etc…
4) Improved stadiums (through investment)
Negative impacts of commercialisation on spectators (2)
1) Excessive commercials can lead to boredom
2) May feel upset that their club is sponsored by unethical companies e.g. alcohol / betting
What is the spectatorship effect on commercialisation?
Greater spectatorship = greater commercialisation
What is the media effect on commercialisation?
Making sports more mainstream = increase in sponsorship
What is the professionalism effect on commercialisation?
Getting more professionals in a game = increased sponsorship
