McClelland's Three Needs Motivation Theory Flashcards
McClelland’s theory of Needs
states that
There are 3 Learned/Acquired Needs by which people feel DRIVEN:
1) Need for ACHIEVEMENT
drive to succeed, excel, achive in relation to a set of standards
2) Need for POWER
to control others, to get desired things done
3) Need for AFFILIATION
friendship, good relationship
Need for ACHIEVEMENT:
Characteristics
drive to succeed, excel, achieve in relation to a set of standards
1) CHALLENGING Work
2) Receive FEEDBACK
3) AVOID HIGH Risk & LOW Risk situations
Need for POWER / Influence:
Characteristics
to control others, to get desired things done
1) Need to CONTROL others
2) High Value on DISCIPLINE
3) Thrive in COMPETITION
4) Can be used to ACHIEVE GROUP GOALS
despite group goals becoming Zero-Sum (for one person to win, another must lose)
Need for AFFILIATION:
Characteristics
friendship, good relationship
1) TEAMWORK
2) COLLABORATION Over Competition
3) they like Reduced Risk UNCERTAINTY
Types of Need for POWER
2 Types of Need for Power:
1) PERSONAL Power
want to direct others for Personal benefit
2) INSTITUTIONAL Power (SOCIAL Power)
organize the efforst of others to further Organizational Goals
What are people with Achievement motives motivated by?
- standards of excellence
- delineated roles and responsibilites
- timely feedback
When are people with Affiliation motives motivated?
- when they can accomplish things with people they know and trust.
When are people with Power motives motivated?
- when they can have an impact,
- impress those in power
- or beat competitors.
Implication at Workplace
of McClelland’s theory of Needs
People with
1) Need for ACHIEVEMENT should be given
→Challenging Projects with Reachable goals
→Regular Feedback
2) Need for INFLUENCE/POWER should be given
→the opportunity to Manage Others
3) Need for AFFILIATION should be given
→Cooperative Environment
McClelland’s theory of NeedsDisadvantages of the needs
1) Disadvantage of Need for POWER / INFLUENCE
1. they may not possess the required Flexibility and People-centered skills
2. group goals can become zero-sum in nature i.e. for one person to win, another must lose. However this can be +vely applied to help accomplish group goals and to help others in the group to feel competent about their work.
2) Disadvantage of Need for AFFILIATION
need to be liked affects manager’s decision-making capability
As per McClelland's theory of Needs, people with high need for achievement favour A. High Risk Situation B. Low Risk Situation C. Neither High Risk nor Low Risk Situation D. High Risk if they are skilled & low risk if they are unskilled
C. Neither High Risk nor Low Risk Situation
Which type of power is considered good under need of influence to achieve group goals A. Social power B. Personal power C. Institutional power D. Both A & C
D. Both A & C - Social power & Institutional power
Disadvantage of Need for POWER / INFLUENCE
- Managers with Need for INFLUENCE may provide Discipline & Work Ethics but they may LACK the ability to give FLEXIBILITY to their team, and people-centered skills, which is required for Executing certain Skilled Projects.
- The downside to this motivational type is group goals can become zero-sum in nature i.e. for one person to win, another must lose. However this can be +vely applied to help accomplish group goals and to help others in the group to feel competent about their work.
Disadvantage of Need for AFFILIATION
Hampers Manager’s OBJECTIVITY because they need to be Liked.
They may sometimes favour a Decision which is liked by Team members but not by Company.
Discipline is a key issue for people driven by need for A. Achievement B. Power C. Affiliation
Power