Marketing - Promotion - Methods of Promotion, Advertising Strategies

Question 1

Name 6 methods of promotion

Answer 1

1. Loyalty Cards
2. Discounts
3. Competitions
4. Free samples
5. Advertising
6. Celebrity endorsements

Question 2

How are loyalty cards used as a method of promotion?

Answer 2

Customers collect points every time they shop, and then can exchange them for a reward.

Question 3

How are discounts used as a method of promotion?

Answer 3

Provides customers with money off for a limited amount of time when they buy a product
E.g. BuyOneGetOneFree

Question 4

How are competitions used as a method of promotion?

Answer 4

A customer can be entered into a prize draw when purchasing a product
e.g. free holiday

Question 5

How are free samples used as a method of promotion?

Answer 5

Customers can try the product before they buy, which may increase the likelihood of a sale.

Question 6

How is advertising used as a method of promotion?

Answer 6

A business can use broadcasting, printed media, apps etc. to inform consumers of their products

Question 7

What is the purpose of sales promotions?

Answer 7

They are designed to be used as a short-term tactic to boost sales.

Question 8

Name 2 examples of sales promotions

DRN

Answer 8

1. Free samples
2. Coupons

Question 9

Name 3 methods of traditional advertising

Answer 9

1. billboards
2. TV
3. radio

Question 10

What is digital advertising?

Answer 10

Advertising through the use of computers, smartphones and connectivity

Question 11

Name 3 methods of digital advertising

Answer 11

1. email advertising
2. sms/text advertising
3. in-app advertising

Question 12

What is traditional advertising?

Answer 12

Traditional advertising uses media and formats that have been around for a long time