Marketing - Technology

Question 1

Role of the Marketing department?

Answer 1

Reaching out to customers, investors and/or the community, while creating an image that represents the company in a positive light.

Question 2

Name 5 pieces of technology the marketing department utilises

Answer 2

1. Online Survey
2. EPOS (electronic point of service)
3. QR Codes
4. E-Commerce
5. Email

Question 3

Explain how the marketing department uses online surveys

Answer 3

Research purposes

Question 4

Explain how the marketing department uses EPOS

Answer 4

To gather information on customer buying habits e.g regular purchases

Question 5

Explain how the marketing department uses QR Codes

Answer 5

To take customers straight to the company website when scanned

Question 6

Explain how the marketing department uses E-Commerce

Answer 6

To sell products online 24/7

Question 7

Explain how the marketing department uses E-Mails

Answer 7

To send surveys and promotions to customers