Marketing - Promotion

Question 1

List and Describe 5 methods of promotion

Answer 1

1. Loyalty Cards - Customers collect points every time they shop and can exchange them for a reward.
2. Discounts - Customers can get money off for a limited amount of time when they buy a product
3. Competitions - Customer can be entered into a prize draw when purchasing a product
4. Free samples - Customers can try the product before they buy → increases likelihood of a sale.
5. Advertising - business can use broadcasting, printed media, apps etc. to inform consumers of their products
6. Celebrity endorsements - business gets public figure to promote their product

Question 2

• What is the purpose of sales promotions?
• 2 examples of sales promotions?

Answer 2

• Designed to be used as a short-term tactic to boost sales.
  EXAMPLES
  1. Free samples
  2. Coupons
  3. Competions
  4. Special offers eg. BOGOF

Question 3

• What is digital advertising?
• List 3 methods of digital advertising

Answer 3

• Advertising through the use of computers, smartphones and connectivity

EXAMPLES
1. email advertising
2. sms/text advertising
3. in-app advertising

Question 4

• What is traditional advertising?
• List 3 methods of traditional advertising

Answer 4

• Uses media and formats that have been around for a long time

EXAMPLES
1. billboards
2. TV
3. radio

Question 5

• What is ethical marketing?
• Why is it important?

Answer 5

• Practise of obtaining market research legally, not exploiting customers, carrying out advertising that is true to the product, etc.
• Can allow businesses to increase sales, build customer loyalty and keep stakeholders’ interest.