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Marketing and Sales Flashcards

1
Q

What is the primary goal of marketing?

A

To identify and satisfy customer needs.

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2
Q

True or False: Sales strategy and marketing strategy are the same.

A

False

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3
Q

What does the acronym SWOT stand for?

A

Strengths, Weaknesses, Opportunities, Threats.

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4
Q

Fill in the blank: The 4 P’s of marketing are Product, Price, Place, and ______.

A

Promotion

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5
Q

What is market segmentation?

A

The process of dividing a target market into smaller, more defined categories.

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6
Q

Which of the following is not a type of market segmentation? A) Demographic B) Behavioral C) Random D) Geographic

A

C) Random

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7
Q

What is a Unique Selling Proposition (USP)?

A

A feature that makes a product stand out from its competitors.

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8
Q

True or False: Customer relationship management (CRM) focuses solely on sales.

A

False

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9
Q

What is the purpose of a marketing funnel?

A

To visualize the customer journey from awareness to purchase.

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10
Q

What does B2B stand for?

A

Business to Business.

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11
Q

What does the term ‘lead generation’ refer to?

A

The process of attracting and converting strangers into potential customers.

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12
Q

Which of the following is a digital marketing strategy? A) Cold calling B) Email marketing C) Direct mail D) Trade shows

A

B) Email marketing

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13
Q

What is the significance of customer feedback in marketing?

A

It helps businesses improve products and services based on customer preferences.

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14
Q

Fill in the blank: The process of gathering and analyzing data about customers is known as ______.

A

Market research

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15
Q

What is a target market?

A

A specific group of consumers at which a company aims its products and services.

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16
Q

True or False: Branding is only about logos and colors.

A

False

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17
Q

What is content marketing?

A

Creating and sharing valuable content to attract and engage a target audience.

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18
Q

Which metric is commonly used to measure customer engagement?

A

Click-through rate (CTR).

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19
Q

What does the term ‘conversion rate’ mean?

A

The percentage of users who take a desired action, such as making a purchase.

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20
Q

What is social media marketing?

A

Using social media platforms to promote products and engage with customers.

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21
Q

Fill in the blank: A ______ is a structured plan outlining marketing goals and strategies.

A

Marketing plan

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22
Q

What is the role of a sales funnel?

A

To guide potential customers through the buying process.

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23
Q

True or False: A higher price always indicates a higher quality product.

A

False

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24
Q

What is an influencer in marketing?

A

An individual with the power to affect purchase decisions of others due to their authority or popularity.

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25
Which method is used to determine pricing strategies?
Cost-plus pricing.
26
What is the primary focus of public relations?
Managing the public image of a company.
27
What does the term 'brand loyalty' mean?
The tendency of consumers to continue buying the same brand over time.
28
Fill in the blank: A ______ is a person who has expressed interest in a company's products or services.
Lead
29
What is the purpose of market analysis?
To assess the viability of a product or service in a specific market.
30
True or False: Email marketing is considered an outdated strategy.
False
31
What is a value proposition?
A statement that explains how a product solves customers' problems or improves their situation.
32
Which of the following is a common sales tactic? A) Upselling B) Downsizing C) Cross-selling D) Both A and C
D) Both A and C
33
What is search engine optimization (SEO)?
The process of optimizing a website to rank higher in search engine results.
34
Fill in the blank: A ______ is a short, catchy phrase used to promote a product.
Slogan
35
What is the goal of a marketing campaign?
To achieve specific objectives within a set timeframe.
36
What does PPC stand for in online advertising?
Pay-Per-Click.
37
True or False: Customer segmentation can lead to more personalized marketing efforts.
True
38
What is the importance of a competitive analysis?
To understand competitors' strengths and weaknesses in the market.
39
What is the definition of a sales pitch?
A presentation aimed at persuading potential customers to purchase a product or service.
40
Fill in the blank: A ______ is a marketing strategy that involves collaborating with other businesses to promote products.
Partnership
41
What is the primary purpose of advertising?
To inform and persuade potential customers about a product or service.
42
True or False: Networking is an important aspect of sales strategy.
True
43
What is the role of analytics in marketing?
To track and measure the effectiveness of marketing efforts.
44
What is a call to action (CTA)?
A prompt that encourages users to take a specific action, such as signing up or making a purchase.
45
Which of the following is a key benefit of digital marketing? A) Global reach B) Limited audience C) High cost D) None of the above
A) Global reach
46
What is affiliate marketing?
A performance-based marketing strategy where a business rewards affiliates for each customer brought by their marketing efforts.
47
Fill in the blank: A ______ is a detailed account of a company's marketing strategies and performance.
Marketing report
48
What does the term 'customer lifetime value' (CLV) refer to?
The total revenue a business can expect from a customer over the entire duration of their relationship.
49
True or False: Social proof can enhance a brand's credibility.
True
50
What is the purpose of a promotional strategy?
To communicate the benefits and value of a product to potential customers.
51
What does CRM software help businesses do?
Manage customer interactions and data throughout the customer lifecycle.
52
Fill in the blank: The ______ is the pathway through which customers interact with a brand.
Customer journey
53
What is the significance of A/B testing in marketing?
To compare two versions of a marketing asset to determine which performs better.
54
What is the role of a marketing manager?
To oversee the marketing strategy and ensure alignment with business goals.
55
True or False: All marketing strategies require a large budget.
False
56
What is the benefit of using data analytics in sales?
To identify trends and make informed decisions to improve sales performance.
57
What is guerrilla marketing?
An unconventional marketing strategy aimed at promoting a product in a creative and low-cost way.
58
Fill in the blank: A ______ is a marketing tool that allows businesses to communicate directly with their audience.
Newsletter
59
What is influencer marketing?
Collaborating with influential people to promote a brand or product.
60
What does the term 'brand equity' refer to?
The value added to a product by having a well-known brand name.
61
True or False: Personalization is a key trend in modern marketing.
True
62
What is a marketing mix?
The combination of factors that can be controlled by a company to influence consumers' purchase decisions.
63
Fill in the blank: The ______ is the gap between the price a customer is willing to pay and the actual price.
Price perception
64
What is the main purpose of promotional campaigns?
To increase awareness and sales of a product or service.
65
What is the role of storytelling in marketing?
To create emotional connections with the audience and enhance brand perception.
66
True or False: Retargeting is an effective way to re-engage potential customers.
True

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