Data Analytics and Decision-Making Flashcards

1
Q

What is data analytics?

A

Data analytics is the process of examining datasets to draw conclusions about the information they contain.

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2
Q

True or False: Data analytics only involves quantitative data.

A

False

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3
Q

What are the four main types of data analytics?

A

Descriptive, diagnostic, predictive, and prescriptive analytics.

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4
Q

Fill in the blank: __________ analytics helps organizations understand past performance.

A

Descriptive

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5
Q

What is the primary goal of predictive analytics?

A

To forecast future outcomes based on historical data.

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6
Q

True or False: Prescriptive analytics provides recommendations for actions.

A

True

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7
Q

What is the difference between structured and unstructured data?

A

Structured data is organized in a predefined manner, while unstructured data is not organized and can be text-heavy.

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8
Q

Name one common tool used for data visualization.

A

Tableau

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9
Q

What does ‘big data’ refer to?

A

Extremely large datasets that may be analyzed computationally to reveal patterns, trends, and associations.

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10
Q

True or False: Data-driven decision-making relies solely on intuition.

A

False

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11
Q

What is the purpose of data cleansing?

A

To improve data quality by removing inaccuracies and inconsistencies.

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12
Q

Fill in the blank: __________ analytics is used to determine the causes of past outcomes.

A

Diagnostic

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13
Q

What role does machine learning play in data analytics?

A

Machine learning algorithms can identify patterns in data and make predictions.

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14
Q

What is a KPI?

A

Key Performance Indicator, a measurable value that demonstrates how effectively a company is achieving key business objectives.

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15
Q

True or False: Data analytics can only be used in business settings.

A

False

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16
Q

What is the purpose of A/B testing?

A

To compare two versions of a variable to determine which one performs better.

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17
Q

What is regression analysis used for?

A

To understand the relationship between variables and predict outcomes.

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18
Q

Fill in the blank: __________ analysis focuses on future scenarios and recommendations.

A

Prescriptive

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19
Q

What is the main benefit of data visualization?

A

It helps to communicate complex data insights in a clear and understandable manner.

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20
Q

True or False: Data analytics can help reduce costs and improve efficiency.

A

True

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21
Q

What does ETL stand for in data processing?

A

Extract, Transform, Load.

22
Q

What is a data warehouse?

A

A centralized repository for storing large amounts of structured data from multiple sources.

23
Q

Fill in the blank: __________ is the process of finding patterns in large datasets.

A

Data mining

24
Q

What is the significance of data privacy in analytics?

A

Data privacy ensures that personal information is protected and used in compliance with regulations.

25
True or False: Correlation implies causation.
False
26
What is the main purpose of descriptive statistics?
To summarize and describe the main features of a dataset.
27
What is a dashboard in the context of data analytics?
A visual display of key metrics and data points used for monitoring performance.
28
Fill in the blank: __________ analytics uses historical data to make predictions about future events.
Predictive
29
What is the role of a data analyst?
To interpret data and provide insights to support decision-making.
30
True or False: Data analytics can only be performed by data scientists.
False
31
What is a common challenge in data analytics?
Data quality and consistency.
32
What does the term 'data-driven culture' mean?
An organizational culture that prioritizes data in decision-making processes.
33
Fill in the blank: __________ analysis is often used for market basket analysis.
Association
34
What is sentiment analysis?
The use of natural language processing to analyze and determine the sentiment behind text data.
35
What is a scatter plot used for?
To visualize the relationship between two quantitative variables.
36
True or False: Data analytics can improve customer satisfaction.
True
37
What is the purpose of a data governance framework?
To ensure data quality, consistency, and security across an organization.
38
What does 'data storytelling' involve?
Using data to tell a compelling story that communicates insights effectively.
39
Fill in the blank: __________ learning is a subset of machine learning focused on labeled data.
Supervised
40
What is the purpose of a heat map in data visualization?
To represent data values through variations in color.
41
True or False: Data analytics can be used for fraud detection.
True
42
What is the significance of real-time data analytics?
It allows organizations to make timely decisions based on the most current data available.
43
What is a common application of prescriptive analytics?
Supply chain optimization.
44
Fill in the blank: __________ is the process of analyzing data to support strategic decision-making.
Business intelligence
45
What is the difference between primary and secondary data?
Primary data is collected firsthand for a specific purpose, while secondary data is collected by someone else for a different purpose.
46
What is a time series analysis?
A method used to analyze a series of data points collected over time to identify trends.
47
True or False: Data analytics can help in risk management.
True
48
What is the role of data ethics in analytics?
To ensure that data is used responsibly and ethically, considering privacy and fairness.
49
What is the main difference between descriptive and diagnostic analytics?
Descriptive analytics explains what happened, while diagnostic analytics explains why it happened.
50
Fill in the blank: __________ analytics can suggest the best course of action.
Prescriptive