Business Strategy Flashcards
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What is the main purpose of a SWOT analysis?
To identify and understand the internal and external factors that can affect an organization.
True or False: Strengths and weaknesses are internal factors in a SWOT analysis.
True
Fill in the blank: Opportunities and threats are considered _____ factors in a SWOT analysis.
external
What is a competitive advantage?
A condition or circumstance that puts a company in a favorable or superior business position.
Name one method to achieve competitive advantage according to Porter’s Five Forces.
Cost leadership, differentiation, or focus strategy.
What is the first step in conducting a SWOT analysis?
Identify the organization’s strengths.
True or False: Weaknesses are aspects that can help an organization succeed.
False
What is an example of a strength in a SWOT analysis?
Strong brand reputation.
What type of analysis helps to identify external opportunities?
PEST analysis (Political, Economic, Social, Technological).
Fill in the blank: A _____ is a potential challenge that can affect an organization’s success.
threat
What is one way to utilize SWOT analysis in strategic planning?
To develop strategies that leverage strengths and opportunities while addressing weaknesses and threats.
True or False: Porter’s Five Forces model is used to analyze competitive dynamics within an industry.
True
What are the five forces in Porter’s model?
- Threat of new entrants 2. Bargaining power of suppliers 3. Bargaining power of buyers 4. Threat of substitute products or services 5. Industry rivalry
What does the ‘Threat of New Entrants’ force represent?
The potential for new competitors to enter the market and increase competition.
Fill in the blank: The _____ power of suppliers refers to their ability to influence the price and terms of supply.
bargaining
What is a key outcome of a SWOT analysis?
To inform decision-making and strategic direction.