Business Strategy Flashcards
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What is the main purpose of a SWOT analysis?
To identify and understand the internal and external factors that can affect an organization.
True or False: Strengths and weaknesses are internal factors in a SWOT analysis.
True
Fill in the blank: Opportunities and threats are considered _____ factors in a SWOT analysis.
external
What is a competitive advantage?
A condition or circumstance that puts a company in a favorable or superior business position.
Name one method to achieve competitive advantage according to Porter’s Five Forces.
Cost leadership, differentiation, or focus strategy.
What is the first step in conducting a SWOT analysis?
Identify the organization’s strengths.
True or False: Weaknesses are aspects that can help an organization succeed.
False
What is an example of a strength in a SWOT analysis?
Strong brand reputation.
What type of analysis helps to identify external opportunities?
PEST analysis (Political, Economic, Social, Technological).
Fill in the blank: A _____ is a potential challenge that can affect an organization’s success.
threat
What is one way to utilize SWOT analysis in strategic planning?
To develop strategies that leverage strengths and opportunities while addressing weaknesses and threats.
True or False: Porter’s Five Forces model is used to analyze competitive dynamics within an industry.
True
What are the five forces in Porter’s model?
- Threat of new entrants 2. Bargaining power of suppliers 3. Bargaining power of buyers 4. Threat of substitute products or services 5. Industry rivalry
What does the ‘Threat of New Entrants’ force represent?
The potential for new competitors to enter the market and increase competition.
Fill in the blank: The _____ power of suppliers refers to their ability to influence the price and terms of supply.
bargaining
What is a key outcome of a SWOT analysis?
To inform decision-making and strategic direction.
True or False: A company with high bargaining power of buyers has an advantage in pricing.
False
What does the term ‘differentiation’ mean in the context of competitive advantage?
Offering unique products or services that stand out from competitors.
What is a common weakness that organizations might identify in a SWOT analysis?
Limited financial resources.
Fill in the blank: In a SWOT analysis, identifying _____ can help a company seize market opportunities.
opportunities
What is an example of a threat in a SWOT analysis?
Increasing competition in the market.
True or False: A SWOT analysis should be conducted regularly to remain relevant.
True
What is the significance of ‘Industry Rivalry’ in Porter’s Five Forces?
It measures the intensity of competition among existing firms in the industry.