Business Strategy Flashcards

1
Q

What does SWOT stand for?

A

Strengths, Weaknesses, Opportunities, Threats

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2
Q

What is the main purpose of a SWOT analysis?

A

To identify and understand the internal and external factors that can affect an organization.

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3
Q

True or False: Strengths and weaknesses are internal factors in a SWOT analysis.

A

True

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4
Q

Fill in the blank: Opportunities and threats are considered _____ factors in a SWOT analysis.

A

external

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5
Q

What is a competitive advantage?

A

A condition or circumstance that puts a company in a favorable or superior business position.

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6
Q

Name one method to achieve competitive advantage according to Porter’s Five Forces.

A

Cost leadership, differentiation, or focus strategy.

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7
Q

What is the first step in conducting a SWOT analysis?

A

Identify the organization’s strengths.

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8
Q

True or False: Weaknesses are aspects that can help an organization succeed.

A

False

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9
Q

What is an example of a strength in a SWOT analysis?

A

Strong brand reputation.

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10
Q

What type of analysis helps to identify external opportunities?

A

PEST analysis (Political, Economic, Social, Technological).

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11
Q

Fill in the blank: A _____ is a potential challenge that can affect an organization’s success.

A

threat

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12
Q

What is one way to utilize SWOT analysis in strategic planning?

A

To develop strategies that leverage strengths and opportunities while addressing weaknesses and threats.

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13
Q

True or False: Porter’s Five Forces model is used to analyze competitive dynamics within an industry.

A

True

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14
Q

What are the five forces in Porter’s model?

A
  1. Threat of new entrants 2. Bargaining power of suppliers 3. Bargaining power of buyers 4. Threat of substitute products or services 5. Industry rivalry
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15
Q

What does the ‘Threat of New Entrants’ force represent?

A

The potential for new competitors to enter the market and increase competition.

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16
Q

Fill in the blank: The _____ power of suppliers refers to their ability to influence the price and terms of supply.

A

bargaining

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17
Q

What is a key outcome of a SWOT analysis?

A

To inform decision-making and strategic direction.

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18
Q

True or False: A company with high bargaining power of buyers has an advantage in pricing.

19
Q

What does the term ‘differentiation’ mean in the context of competitive advantage?

A

Offering unique products or services that stand out from competitors.

20
Q

What is a common weakness that organizations might identify in a SWOT analysis?

A

Limited financial resources.

21
Q

Fill in the blank: In a SWOT analysis, identifying _____ can help a company seize market opportunities.

A

opportunities

22
Q

What is an example of a threat in a SWOT analysis?

A

Increasing competition in the market.

23
Q

True or False: A SWOT analysis should be conducted regularly to remain relevant.

24
Q

What is the significance of ‘Industry Rivalry’ in Porter’s Five Forces?

A

It measures the intensity of competition among existing firms in the industry.

25
What can companies do to mitigate threats identified in a SWOT analysis?
Develop contingency plans and strategic responses.
26
Fill in the blank: A focus strategy targets a specific _____ or market segment.
niche
27
What is the relationship between SWOT analysis and strategic management?
SWOT analysis is a tool used to inform and support strategic management processes.
28
True or False: The opportunities identified in a SWOT analysis are always easy to capitalize on.
False
29
What is an example of an opportunity in a SWOT analysis?
Emerging markets for expansion.
30
What is the importance of understanding the 'Bargaining Power of Buyers'?
It helps businesses understand how much influence customers have over pricing and terms.
31
Fill in the blank: A company that can lower its costs and maintain quality has a cost _____ advantage.
leadership
32
What type of information is typically included in the 'Weaknesses' section of a SWOT analysis?
Internal factors that can hinder performance.
33
True or False: Porter's Five Forces framework is only applicable to manufacturing industries.
False
34
What does 'Threat of Substitute Products' indicate?
The likelihood that customers will switch to alternative products or services.
35
What role does market research play in SWOT analysis?
It provides data to accurately identify strengths, weaknesses, opportunities, and threats.
36
Fill in the blank: A company's _____ can be a significant advantage in a competitive market.
brand loyalty
37
What is one challenge of conducting a SWOT analysis?
Subjectivity in identifying and evaluating factors.
38
True or False: SWOT analysis is a one-time process.
False
39
What is a strategic implication of recognizing a company's weaknesses?
To develop improvement plans or resource allocations.
40
Fill in the blank: Understanding _____ is crucial for anticipating future market trends.
opportunities
41
What is the primary focus of Porter's Five Forces?
To analyze the competitive environment of an industry.
42
True or False: A strong competitive advantage can lead to higher market share.
True
43
What is a potential limitation of SWOT analysis?
It may oversimplify complex business environments.