Lule Chapter 5: Magazines Flashcards

1
Q

Saturday Evening Post

A

first published in 1821– general interest magazine

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2
Q

Youth’s Competition

A

featured religious content– niche publication

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3
Q

when did the first American magazines debut?

A

1741

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4
Q

when did decrease in printing and mailing costs of magazines allow for mass circulation?

A

1830-1905– no longer sold to the elite

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5
Q

newsmagazines

A

specialized in reporting and commenting on current events– such as Time (1923)

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6
Q

McClure’s Magazine

A

first cheap magazine– led to popularization of magazines

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7
Q

photojournalism

A

telling of stories through photographs– such as picture magazines

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8
Q

picture magazines

A

specialize in photography and typically feature large spreads of photos with short captions / few articles– such as Life

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9
Q

what effect did increased circulation of magazines have?

A
  • mass circulation meant that magazines could reach much larger audiences than ever before
  • led to a rise of national trends
  • increased magazine revenue (and ads)
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10
Q

literary magazines

A

specialized in publishing fictional stories

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11
Q

magazine’s market for ads (1930s+)

A
  • magazines began charging higher ad rates for a larger, increasing audience
  • market research worked to better understand what readers wanted in their magazines
  • spurred by mass circulation of magazines
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12
Q

pulp magazines

A
  • published genre fiction and were inexpensive
  • adventure, love, detective, western
  • inspired comic books
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13
Q

fan magazines

A

provided audiences with behind the scenes look at the entertainment industry

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14
Q

teen magazines (1940s)

A

pursued teenage readers and brought pop-culture to the young

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15
Q

niche (specialized) publications

A

appealed to smaller audiences, such as
- religious
- sports
- scholarly
- professional trade
- political
- hobby and interest

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16
Q

women’s magazines

A
  • ladies’ home journal– 1879-2014 & “can this marriage be saved?”
  • good housekeeping– 1885-present & information on running a home
  • Better homes and gardens– 1992-present & style, home decor, and gardening
17
Q

where is “better homes and garden’s” test kitchen?

A

Des Moines, Iowa

18
Q

future of magazines

A
  • magazines in 2020s rely heavily on subscribers
  • niche areas (like cannabis) attract readers
  • quality print, paper, and images appeal to readers
  • digital age presents many challenges for print media