Lule Chapter 1: The medium is the message Flashcards

1
Q

mass communication

A

Information transmitted to large segments of the population

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2
Q

media

A

A means of
communication and transmission; a plural of medium

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3
Q

mass media

A

The means of communication that is designed to reach a wide audience

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4
Q

culture

A

The expressed and shared values, attitudes, beliefs, and practices that characterize a social group, organization, or institution

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5
Q

Gutenberg’s mechanical moveable type (later became the printing press)

A

Information was more widely available and able to be spread much faster– made available to mass market in 1844 (15th century)

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6
Q

penny press

A

gains popularity in the mid-1800s– privileged news of murder and adventure over the dry political news of the day

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7
Q

Morse’s electrical telegraph

A

Laid foundation to radio– made in 1837

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8
Q

Kodak camera

A

Made in 1888 and led to 19th century photographs– laid foundation for TV

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9
Q

postmodern era

A

began during the second half of the 20th century– revealed instability after war, destruction, and the rise of the internet

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10
Q

tastemakers

A

people or institutions that influence mass media and shape the way others think, eat, listen, drink, dress, and act

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11
Q

gatekeepers

A

the people who help determine which stories make it to the public

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12
Q

media literacy

A

The skill of being able to decode and process the messages and symbols transmitted by media; such as by learning how to discern bias, spin, and misinformation in the media

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13
Q

disinformation

A

A deliberate lie meant to mislead– spreads false information

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14
Q

misinformation

A

an honest mistake– spreads false information

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15
Q

what is the purpose of the five media literacy questions (they are author, format, audience, content, and purpose)?

A

A person who is media literate is able to access, analyze, evaluate, and communicate information

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16
Q

what was the impact of the first televised Presidential debate (Kennedy vs. Nixon)?

A

Kennedy appeared young, energetic, and more comfortable than Nixon on TV– while radio-only listeners deemed the debate a tie

17
Q

early newspapers

A

created an “imaginary community”

18
Q

what years did Marshall McLuhan work on media studies?

A

1950s-1980

19
Q

what does Marshall McLuhan’s “the medium is the message” really mean?

A

Each mediums physically impacts each person’s CNS (how the brain processes info) in a certain way– the media were more important than the content they carried

20
Q

communication model and its significance

A

“A media text’s purpose is to convey information from one party to another”– is too simplistic

21
Q

circuit of culture model and its significance

A

Pictures a circle in which producers, texts, and their consumers and representations are all linked together in the social world– the whole environment matters for creating meaning

22
Q

influencer

A

a tastemaker in the contemporary world, or someone with knowledge, authority, position, or power who can influence/ affect the actions of others

23
Q

popular culture

A

the media, products, and attitudes considered to be part of the mainstream of a given culture and the everyday life of common people

24
Q

technological convergence

A

the merging of technologies (ex: reading a textbook on a computer)

25
global convergence
the process of geographically distant cultures influencing one another, despite oceans and mountains physically separating them (ex: "Bollywood")
26
cultural convergence
stories flowing across several kinds of media (ex: Dexter was a novel that became a TV series)
27
participatory culture
the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways (ex: edits)
28
organic convergence
what happens when someone is making flashcards on their laptop and listening to music on their phone at the same time
29
economic convergence
the horizontal and vertical integration of the entertainment industry-- a single company has interests across and within many kinds of media
30
media convergence
the process by which previously distinct technologies come to share content, tasks, and resources (ex: A phone that takes pictures and videos)
31
grand narratives in the postmodern era
the postmodern era rejects grand narratives, which are different large scale theories that attempted to explain the totality of human experience-- it mistrusts absolute truths about the world
32
modernism
- optimistic ideal - universalism
33
postmodernism
- nihilistic ideal - meaning became difficult to discern amid the horror of societal breakdown
34
the modern era
begins after the 14th century-- marked by scientific discoveries and technological innovations
35
cultural period
a time marked by a particular way of understanding the world through culture and technology-- fundamental ways we perceive the world
36
Marconi's radio
Launched in 19th century and led to large radio networks (NBC and CBS)
37
TV
Took off in 1950s
38
crowd sourcing
the act of tasks traditionally preformed by an individual and delegating them to a (usually unpaid) crowd (ex: Yelp)
39
who coined the 5 different types of convergence?
Henry Jenkins