LTM pt 2 Flashcards
What is priming?
presentation of one stimulus affects performance on another stimulus
What is repetition priming?
implicit stem completion
what is the propaganda effect?
participants more likely to rate statements read or heard before as being true, even if originally told they are false
What is the Mere-exposure effect?
participants gave higher ratings to previously seen advertisements than to new advertisements
what is Classical conditioning?
Repeated pairing of NS that evokes no response with US that evokes a UR and will lead to neutral stimulus becoming a CS that evokes CR
What is procedural memory?
skill memory: memory for sequences of actions
no memory of where of when learned
perform procedures without being consciously aware of how to do them
Process of LTM?
encoding
- storing info into LTM
retrieval
-bringing info in LTM back to consciousness
Consolidation
-transforming new memories from a fragile state to a more premature state
Factors that aid encoding?
placement of word in sentence
visual image
seld reference
generation
organization to be remembered info
testing
LTM is what?
Content addressable
Based on what do we retrieve LTM?
they are about not based on where they are stored
What does LTM work like?
like the yellow pages
Retrieval of LTM depends on what?
Retrieval cues
What is encoding specificity?
we learn info together with its environmental context
State dependent learning is what?
learning is associated with a particular internal state
What is the effect of state dependent learning?
better memory is persons mood or environment at encoding matches mood or environment during retrieval
