Judgement and decision making Flashcards
homo economicus (ideal decision maker)
a person who behaves in exact accord with her rational self-interest
steps for making decisions
identify all alternatives, determine consequences, compare consequences, choose best
heuristics
mental shortcuts that serve as guides to making judgements and decisions without having to make calculations
downfalls of heuristics
lead to wrong decisions that are wrong, bias responses that can reflect underlying rules
bounded rationality
we are cutting corners to adapt to complexities of environment and limited time
cognitive limitations prevent us from being fully rational
loss aversion
we switch preference to see ourselves losing money, become more risky -> hold onto stock longer to avoid seeing losses
gambler’s fallacy
a random event is more likely or due after repeated amount of results (red more likely after getting 7 blacks)
hot hand effect
when people are doing well, they get confident in them and their continued success
apophenia
tendency to oversee patterns and derive meaning when there are none
dirty sock superstition
deeming something lucky because something good happened
pareidolia
type of apophenia, perceiving meaning in ambiguous images usually faces (visual or auditory)
Do we attend to and remember information that is consistent or not consistent with our beliefs
consistent
motivated skepticism
people are motivated to accept facts that are consistent with their beliefs
confirmation bias
favoring information consistent with your belief
regression to the mean
when samples seem extreme, next samples seem to be closer to the mean (and appear to be better or worse than streak)