Introduction to Social Psychology Flashcards
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Accessibility
The extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used to be used when making judgments about the social world
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Analytic Thinking Style
A type of thinking in which people focus on the properties of objects without considering their surrounding context; this type of thinking is common in Western cultures
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Applied Research
Studies designed to solve a particular social problem
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Archival Analysis
A form of the observational method in which the researcher examines the accumulated documents, or archives, of a culture (e.g., diaries, novels, magazines and newspapers)
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Automatic Thinking
Thinking that is nonconscious, unintentional, involuntary and effortless
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Availability heuristic
a mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method or decision
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Base Rate Information
Information about the frequency of members of different categories in the population
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Basic Dilemma of the Social Psychologist
The trade-off between internal and external validity in conducting research; it is very difficult to do one experiment that is both high in internal validity and generalisable to other situations and people
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Basic Research
Studies that are designed to find the best answer to the question of why people behave as they do and that are conducted purely for reasons of intellectual curiosity
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Behaviourism
A school of psychology maintaining that to understand human behaviour, one need only consider the reinforcing properties of the environment
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Central traits
an attribute in someone’s personality that is considered particularly meaningful, in that its presence or absence signals the presence or absence of other traits
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Conformity
A change in one’s behaviour due to the real or imagined influence of other people
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Construal
The way in which people perceive, comprehend and interpret the social world
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Contagion
The rapid spread of emotions or behaviours through a crowd
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Controlled Thinking
Thinking that is conscious, intentional, voluntary, and effortful
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Correlation Coefficient
The technique whereby two or more variables are systematically measured and the relationship between them (i.e., how much one can be predicted from the other) is assessed
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Cover Story
A secription of the purpose of a study, given to participants, that is different from its true purpiose and is used to maintain psychological realism
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Cross-Cultural Research
Research conducted with members of different cultures, to see whether the psychological processes of interest are present in both cultures or whether they are specific to the culture in which people were raised
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Debriefing
Explaining to participants, at the end of an experiment, the true purpose of the study and exactly what transpired
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Deception
Misleading participants about the true purpose of a study or the event that will actually transpire
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Dependent Variable
The variable a researcher measures to see if it is influenced by the independent variable; the researcher hypothesises that this variable will depend on the level of the independent variable
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Descriptive Norms
People’s perceptions of how people actually behave in given situations, regardless of whether the behaviour is approved or disapproved of by others
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Door-in-the-Face Technique
Social influence strategy in which first asking people for a large request that they will probably refuse makes them more likely to agree later to a second, smaller request
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Ethnography
The method by which researchers attemprs to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have
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Evolutionary Psychology
The attempt to explain social behaviour in terms of genetic factors that have evolved over time according to the priniciples of natural selection
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Evolutionary Theory
A concept developed by Charles Darwin to wxplain the ways in which animals adapt to their environments
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Experimental Method
The method in which the researcher randomly assigns participants to different conditions and ensures that these conditions are identical except for the independent variable (the one thought to have a causal effect on people’s responses)
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External Validity
The extent to which the results of a study can be generalised to other situations and other people
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Field Experiments
Experiments conducted in natural settings rather than in the laboratory
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Foot-in-the-Door Technique
Social infleunce strategy in which getting people to agree first to a small request makes them more likely to agree later to a second, larger request
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Frontal lobe
each of the paired lobes of the brain lying immediately behind the forehead, including areas concerned with behaviour, learning, personality, and voluntary movement
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Fundamental Attibution Error
The tendency to overestimate the extent to which other people’s behaviour is due to internal, dispositional factors and to underestimate the role of situational factors
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Gestalt Psychology
A school of psychology stressing the importance of studying the subjective way in which an object appears in people’s minds rather than the objective, physical attributes of the object
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Hindsight Bias
The tendency for people to exaggerate, after knowing something occurred, how much they could have predicted it before it occurred
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Holistic Thinking Style
A type of thinking in which people focus on the overall context, particularly the ways in which objects relate to each other; this type of thinking is common in East Asian cultures (e.g., China, Japan and Korea)
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Idiosyncrasy Credits
The tolerance a person earns, over time, by conforming to group norms; if enough credits are earned, the person can, on occasion, deviate from the group without retribution
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Independent Variable
The variable a researcher changes or varies to see if it has an effect on some other variable
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Informational Social Influence
Relying on other people as a source of information to guide our behaviour; we conform because we believe that others’ interpretation of an ambiguous situation is correct and can help us choose an appropriate course of action
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Informed Consent
Agreement to participate in an experiment, granted in full awareness of the nature of the experiment, which has been explained in advance
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Injunctive Norms
People’s perceptiosn of what behaviours are approved or disapproved of by others
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Institutional Review Board (IRB)
A group made up of at least one scientist, one nonscientist, and one member not affiliated with the institution that review all psychological research at that institution and decides whether it meets ethical guidelines; all research must be approved by this body before it is conducted
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Interjudge Reliability
The level of agreement between two or more people who independently observe and code a set of data; by showing that two or more judges independently come up with the same observations, researchers ensure that the observations are not the subjective, distorted impressions of one individual
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Internal Validity
Making sure that nothing besides the independent variable can affect the dependent variable; this is accomplished by controlling all extraneous variables and by randomly assigning people to different experimental conditions
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Judgmental Heuristics
Mental shortcuts people use to make judgments quickly and efficiently
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Meta-Analysis
A statistical technique that averages the results of two or more studies to see if the effect of an independent variable is reliable
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Minority Influence
The case where a minority of a group members influences the behaviour or beliefs of the majority
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Natural Selection
The process by which heritable traits that promote survival in a particulat environment are passed along to future generations; organisms with those traits are more likely to produce offspring
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Neurotransmitters
a chemical substance that is released at the end of a nerve fiber by the arrival of a nerve impulse and, by diffusing across the synapse or junction, causes the transfer of the impulse to another nerve fiber, a muscle fiber, or some other structure
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Normative Social Infleunce
Going along with what other people do in order to be liked and accepted by them; we publicly conform with the group’s beliefs and behaviours but do not always privately accept them
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Observational Method
The technique whereby a researcher observes people and systematically records measurements or impressions of their behaviour
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Overconfidence Barrier
The fact that people usually have too much confidence in the accuract of their judgments
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Primacy effect
the tendency for facts, impressions, or items that are presented first to be better learned or remembered than material presented later in the sequence
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Priming
The process by which recent ecperiences increase the accessibility of a schema, trait or concept
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Private Acceptance
Conforming to other people’s behaviour out of a genuine belief that what they are doing or saying is right
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Probability Level (p-value)
A number calculated with statistical techniques that tells researchers how likely it is that the results of their experiment occurred by chance and not because of the independent variable or variables; the convention in science, including social psychology, is to consider results significant if the probability level is less than 5 in 100 that the results might be due to chance factors and noth the independent variables studied
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Propaganda
A deliberate, systematic attempt to advance a cause by manipulating mass attitudes and behaviours, often through misleading or emotionally charged information
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Psychological Realism
The extent to which the psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life
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Public Compliance
Conforming to other people’s behaviour publicly without necessarily believing in what the other people are doing or saying
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Random Assignment to Condition
A process ensuring that all participants have an equal chance of taking part in any condition of an experiment; through random assignment, researchers can be relatively certain that differences in the participants’ personalities or backgrounds are distributed evenly across conditions
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Random sampling
a procedure in which every member of a population of interest has an equal probability of being selected and the selection of one member does not affect in any way the selection of another member
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Replications
Repeating a study, often with different subject populations or in different settings
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Representativeness heuristic
A mental shortcut whereby people classify something accoridng to how similar it is to a typical case
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Schemas
Mental structures people use to organise their knowledge about the social world around themes or subjects and that influence the information people notice, think about, and remember
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Script
a pre-existing knowledge structure involving event sequences
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Self-Esteem
People’s evauations of their own self-worth - that is, the extent to which they view themselves as good, competent, and decent
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Self-Fulfilling Prophecy
An expectations of one’s own or another person’s behaviour that comes true because of the tendency of the person holding it to act in ways that bring it about
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Social Cognition
How people think about themselves and the social world; more specifically, how people select, interpret, remember, and use social information to make judgments and decisions
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Social Impact Theory
The idea that conforming to social influence depends on the group’s importance, immediacy, and the umber of people in the group
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Social Influence
The effect that the words, actions, or mere prescence of other people have on our thoughts, feelings, attitudes, or behaviour
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Social Norms
The implicit or explicit rules a group has for the acceptable behaviours, values, and beliefs or its members
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Social Psychology
The scientific study of the way in which people’s thoughts feelings, and behaviours are influenced by the real or imagined presence of other people
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Stereotype
A generalisation about a group of people in which certain traits are assigned to virtually all members of the group, regardless of actual variation among the members
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Surveys
Research in which a representative sample of people are asked (often anonymously) questions about their attitudes or behaviours
Definition
The extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used to be used when making judgments about the social world
Accessibility
Definition
A type of thinking in which people focus on the properties of objects without considering their surrounding context; this type of thinking is common in Western cultures
Analytic Thinking Style
Definition
Studies designed to solve a particular social problem
Applied Research
Definition
A form of the observational method in which the researcher examines the accumulated documents, or archives, of a culture (e.g., diaries, novels, magazines and newspapers)
Archival Analysis
Definition
Thinking that is nonconscious, unintentional, involuntary and effortless
Automatic Thinking
Definition
a mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method or decision
Availability heuristic
Definition
Information about the frequency of members of different categories in the population
Base Rate Information
Definition
The trade-off between internal and external validity in conducting research; it is very difficult to do one experiment that is both high in internal validity and generalisable to other situations and people
Basic Dilemma of the Social Psychologist
Definition
Studies that are designed to find the best answer to the question of why people behave as they do and that are conducted purely for reasons of intellectual curiosity
Basic Research
Definition
A school of psychology maintaining that to understand human behaviour, one need only consider the reinforcing properties of the environment
Behaviourism
Definition
an attribute in someone’s personality that is considered particularly meaningful, in that its presence or absence signals the presence or absence of other traits
Central traits
Definition
A change in one’s behaviour due to the real or imagined influence of other people
Conformity
Definition
The way in which people perceive, comprehend and interpret the social world
Construal