Intro to Social Psychology Flashcards
Define ‘Social Psychology’
Scientific study of how people think about, influence, and relate to one another
4 key characteristics of Social Psychology
- Focuses on the individual
- Considers interaction between the person and the situation
- Examines internal psychological states and observable behaviours
- Uses scientific methods
Hazel Markus said that “people are above all, malleable”. What does this mean?
Our behaviour is shaped by external forces and we adapt to our social context.
However, internal forces are also important.
Theory
An organized set of principles used to explain observed phenomena
A theory is _____ than a fact.
less
Distinguish between fact and theory
Facts are agreed upon statements that we observe
Theories are ideas that summarize and explain facts to imply testable predictions called hypotheses.
Hypothesis
An “educated guess” about relationships that may exist between variables. This is how we test theories.
Operationalization
Translating variables at the theoretical level into the specific variables that are going to be observed
A good theory accomplishes the following:
It effectively summarizes observations to make clear predictions that allow us to…
1) Confirm or modify the theory
2) Generate new exploration
3) Suggest practical applications
Correlational research
Study of the naturally occurring relationships among variables
Field research
Conducted in natural real life settings
4 non-experimental approaches
- Archival study: examining existing records of past events
- Case study: detailed examination of a single event or person
- Survey study: participants complete questionnaires
- Observational study: participants’ behaviours are observed in real life settings
Correlation does not equal _______
causation
Why do non-experimental approaches not necessarily imply a casual relationship?
Reverse causality and spurious relationships (third variable)
Key features of experimental research
- Consist of independent and dependent variables
- Random assignment (aka the Great Equalizer)
- Search for cause and effect