Insights from ‘The E‐Myth Revisited’ by Michael Gerber Flashcards
According to Michael Gerber, what does it mean if your business depends on you?
It means you don’t own a business; you have a job.
True or False: The goal of an entrepreneur is to make a business that can work without them.
True
Fill in the blank: To avoid a business becoming a personal prison, you must replace yourself with a unique _____.
system
What is the main goal of building a business according to Gerber?
To create a business that operates independently of the owner.
In Gerber’s example, why would a bakery owner focus on building a cake-baking system instead of baking the best cakes themselves?
To enable ordinary people to produce extraordinary results through a reliable system.
What is the purpose of a Sales Operation Manual in a business?
It documents scripts and processes for customer interactions to ensure consistent service and efficiency.
According to Gerber, what type of person should be hired for a system-dependent role?
An ordinary, novice individual who is eager to learn.
True or False: Gerber advocates for hiring highly skilled technicians for every role in a small business.
False
Define ‘Management by Abdication’ and ‘Management by Delegation.’
‘Management by Abdication’ is relying on skilled people without oversight, while ‘Management by Delegation’ involves creating systems and guiding employees within those systems.
Fill in the blank: ‘No business can produce consistent results if it depends on ______ people.’
extraordinary
Why does Gerber recommend training a novice rather than hiring someone with sales experience?
A novice can learn the company’s specific methods without relying on personal discretion, ensuring consistency.
According to Gerber, what question becomes unnecessary in a well-systematized business?
‘How do I motivate my people?’
Describe the purpose of creating systems for different areas in a business.
Systems allow each area to operate independently, freeing the owner to focus on building rather than operating the business.
What mission should a business owner aim for according to Gerber?
To work on the business (creating systems) instead of in the business (performing daily tasks).
True or False: Gerber believes a business should aim to make the owner essential to its daily operations.
False