Insights from ‘The E‐Myth Revisited’ by Michael Gerber Flashcards

1
Q

According to Michael Gerber, what does it mean if your business depends on you?

A

It means you don’t own a business; you have a job.

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2
Q

True or False: The goal of an entrepreneur is to make a business that can work without them.

A

True

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3
Q

Fill in the blank: To avoid a business becoming a personal prison, you must replace yourself with a unique _____.

A

system

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4
Q

What is the main goal of building a business according to Gerber?

A

To create a business that operates independently of the owner.

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5
Q

In Gerber’s example, why would a bakery owner focus on building a cake-baking system instead of baking the best cakes themselves?

A

To enable ordinary people to produce extraordinary results through a reliable system.

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6
Q

What is the purpose of a Sales Operation Manual in a business?

A

It documents scripts and processes for customer interactions to ensure consistent service and efficiency.

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7
Q

According to Gerber, what type of person should be hired for a system-dependent role?

A

An ordinary, novice individual who is eager to learn.

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8
Q

True or False: Gerber advocates for hiring highly skilled technicians for every role in a small business.

A

False

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9
Q

Define ‘Management by Abdication’ and ‘Management by Delegation.’

A

‘Management by Abdication’ is relying on skilled people without oversight, while ‘Management by Delegation’ involves creating systems and guiding employees within those systems.

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10
Q

Fill in the blank: ‘No business can produce consistent results if it depends on ______ people.’

A

extraordinary

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11
Q

Why does Gerber recommend training a novice rather than hiring someone with sales experience?

A

A novice can learn the company’s specific methods without relying on personal discretion, ensuring consistency.

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12
Q

According to Gerber, what question becomes unnecessary in a well-systematized business?

A

‘How do I motivate my people?’

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13
Q

Describe the purpose of creating systems for different areas in a business.

A

Systems allow each area to operate independently, freeing the owner to focus on building rather than operating the business.

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14
Q

What mission should a business owner aim for according to Gerber?

A

To work on the business (creating systems) instead of in the business (performing daily tasks).

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15
Q

True or False: Gerber believes a business should aim to make the owner essential to its daily operations.

A

False

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16
Q

According to Gerber, what kind of place can a business become for its employees?

A

A community with purpose, order, and meaning, fostering organized and intentional actions.

17
Q

What does Gerber mean by creating a ‘Game Worth Playing’ in a business context?

A

Building a meaningful, organized workplace that gives employees a sense of purpose and discipline.