Insights from ‘Inside the Box’ by Drew Boyd & Jacob Goldenberg Flashcards
What concept challenges the idea of ‘thinking outside the box’ in product innovation?
Thinking inside the box by dividing, subtracting, and multiplying products.
What is the purpose of ‘dividing and rearranging’ in product innovation?
To break down and reassemble components to find new, potentially better configurations.
In ‘dividing and rearranging’ a refrigerator, what is one potential benefit of moving the compressor outside the refrigerator?
It increases food storage space and reduces kitchen noise.
True or False: Dividing and rearranging can only be applied to physical components.
False. It can also be applied to the experience points of a product.
Which company used a cap design to allow consumers to mix vitamins and electrolytes with water after purchase?
Viz Enterprises with their VIZ Cap.
Fill in the blank: ‘Subtract and replace’ is compared to replacing a star player with a _____.
rookie.
How did Apple utilize subtraction in their design of the iPod Shuffle?
Apple subtracted the display, allowing for a smaller, more portable device.
True or False: The Gillette TRAC II Twin Blade Shaving System simply doubled the number of blades without any modification.
False. They adjusted the angle of the blades to create a closer shave.
What is one way to innovate using the ‘multiply and revise’ method?
Copy an essential component and modify it, such as by adjusting angles or reducing size.
In cancer treatment innovation, how is ‘multiply and revise’ applied?
By multiplying and shrinking radiation doses to target tumors more precisely and safely.
According to Drew Boyd & Jacob Goldenberg, does faster innovation happen inside or outside the box?
Inside the box, using familiar elements and templates.
What are the three primary innovation techniques discussed by Boyd & Goldenberg?
Divide and rearrange, subtract and replace, and multiply and revise.
Fill in the blank: Innovation ‘inside the box’ uses structured methods rather than unrestricted _____.
brainstorming.
