information categories pt3

Question 1

Knowledge and management creation

Answer 1

Managing information across an organisation e.g. sharing information between different branches

Question 2

MIS

Answer 2

Management information system provides an overview of key information e.g the contact if charity workers in a disaster area

Question 3

Marketing, promotion and sales

Answer 3

Identifying patterns or trends in sales figures so that certain products or areas can be targeted

Question 4

Financial analysis and modelling

Answer 4

Analysing trends to create models of customer behaviour

Question 5

Contact management

Answer 5

Managing contact between a business and a customer

Question 6

Decision making

Answer 6

Using the available information to make decisions

Question 7

Internal and external communicatin

Answer 7

Providing a communication medium to staff and/or customers.

Question 8

Big data

Answer 8

Any data too large or complex for traditional analysis techniques to be used