IMPACT OF INTERNATIONALISATION ON MARKETING Flashcards
1
Q
What are marketing meausures of performance
A
Sales value
Sales growth
Market share
Market size and is the market growing
Brand image
Brand awareness
2
Q
What are the most common mistakes companies make with global marketing
A
Failure to adequately research the local market.
Reliance on secondary research.
Not adapting the marketing mix:
3
Q
A
